Digital Marketing Specialist

Better Works Hr is looking for a google and meta ad specialist for an e commerce company in Mumbai.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in the Mumbai Metropolitan Region. The Digital Marketing Specialist will be responsible for social media marketing, digital marketing, web analytics, online marketing, and communication tasks on a day-to-day basis.

Qualifications and responsibilities:

Key Responsibility Areas (KRA): Performance Marketing (Meta Ads, Google Ads & Digital Marketing)

1️⃣ Campaign Strategy & Planni

ng • Plan, structure, and execute performance marketing campaigns across Meta Ads (Facebook, Instagram), Google Ads (Search, Display, YouTube) and other relevant platform

s. • Conduct audience research and competitor benchmarking to optimize targeting strategie

s. • Set up clear campaign objectives aligned with business KPIs (leads, conversions, sales, ROAS

.
2. Campaign Execution & Manageme

nt • Daily monitoring of live campaigns to ensure optimal pacing, delivery, and cost efficiencie

s. • Optimize ad creatives, copy, targeting, and bid strategies based on campaign dat

a. • Implement A/B testing of ad formats, audiences, and creatives to improve CTR, CVR, and lower CP

.
3. Budget Manageme

nt • Plan and manage monthly ad budgets across platforms to ensure optimal allocation for maximum RO

I. • Track daily spending to ensure adherence to budgets while achieving campaign goal

.
4️⃣ Performance Analysis & Repor

ting • Track, analyze, and report campaign performance metrics including impressions, clicks, CTR, CPC, CPA, ROAS, and conversion ra

tes. • Create weekly and monthly performance dashboards to share insights with the marketing and leadership te

ams. • Use insights to refine strategies and share learnings for future campai

ns.
5️⃣ Lead Management & Funnel Optimi

zation • Ensure lead quality by working closely with the sales/CRM team to monitor lead-to-sale conversion

rates. • Implement remarketing and funnel nurturing strategies to improve the overall conversion pip

line.
6️⃣ Platform & Industr

y Trends • Stay updated with platform changes, ad policies, and best practices on Meta, Google, and emerging pl

atforms. • Recommend new platforms, tools, or campaign formats to expand reach or improve cost effic

encies.
KPIs for Meas

rement:
✅ Cost per Le

ad (CPL)✅ Cost per Acquisiti

on (CPA)✅ Return on Ad Spen

d (ROAS)✅ Click-Through Ra

te (CTR)✅ Conversion Ra

te (CVR)✅ Lead Quality (MQL to SQ

L ratio)✅ Ad Budget Utilization Ef

ficiency✅ Campaign Delivery v

• Target
  Digital Marketin
• g skillsGo
• ogle ads
• Meta adsDigital Ad c
• ampaignsPerformance m
• arketingExperience in Web Analytics and Online M
• arketingStrong communicatio
• n skillsExperience
• with SEMKnowledge of content management
• systemsCertifications in digital marketing ar
• e a plusBachelor's degree in Marketing, Communications, or relat

field
Please share resume at hello@betterwor