Digital Marketing & Social Media (Meta ads) specialist

Job Description: Meta Ads Expert cum Digital Marketing Specialist

We're on the hunt for an exceptionally talented Meta Ads Scientist cum Digital Marketing Specialist. This hybrid role requires someone with a keen analytical mind who can navigate the complex world of ad metrics and algorithms while developing and executing comprehensive digital marketing strategies. If you thrive on data-driven decisions and have a passion for creating high-performing campaigns, this is the perfect role for you.

Key Responsibilities:

 Design, implement, and optimize advanced Meta ad campaigns using data-driven methodologies.

 Utilize machine learning algorithms to enhance ad targeting and performance.

 Conduct comprehensive data analysis to identify trends, insights, and opportunities for campaign improvement.

 Collaborate with cross-functional teams to ensure alignment with overall marketing strategies and objectives.

 Develop and test innovative ad creatives to maximize engagement and conversions.

 Develop and execute digital marketing strategies that integrate social media, SEO, email marketing, and content marketing.

 Continuously explore new strategies and techniques to stay ahead of industry trends.

Your Impact:

 Implement on how to increase click through rate (CTR) on Meta Ads.

 Implement on how to decrease cost per acquisition (CPA) while maintaining or increasing conversion rates.

 Achieve a return on ad spend (ROAS) target on Meta Ad campaigns.

 Implement on how to improve ad relevance scores on Meta platforms.

 Implement on how to increase conversion rates from meta ads within a stipulated time.

 Generate a maximum number of Leads/Sales per month through Meta Ad Campaigns.

Qualifications:

 Proven experience in designing and managing Meta ad campaigns.

 Proven experience in managing Google ad campaigns.

 Strong proficiency in data analysis, statistical modeling, and machine learning.

 Excellent analytical skills with the ability to interpret complex data and generate actionable insights.

 Experience in digital marketing strategies, including social media, SEO, and content marketing.

 Proficiency with marketing analytics tools and CRM systems.

Why Join Us?

 Be part of an innovative team that values data-driven decision-making and creative problem-solving.

 Opportunity to work on exciting projects with a diverse range of clients.

 Competitive salary and benefits package.

 Continuous learning and professional development opportunities.

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift
• Weekend availability

Supplemental Pay:

• Commission pay
• Performance bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Required)
• total work: 5 years (Preferred)

Work Location: In person

Expected Start Date: 20/07/2025