Digital Marketing - Senior Associate

JD for Digital Marketing Associate

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About Buyerr:

Buyerr turns BTL into a measurable marketing engine, powered by insights and technology. We partner with top brands to deliver ROI-driven consumer promotions, loyalty campaigns, and trade marketing programs across India and beyond.

Role Overview:

Digital Marketing Associate

Key Responsibilities:

Performance Marketing

• Plan, launch, and optimize paid campaigns across Google Search, Display, and LinkedIn
• Manage budgets, track KPIs (CPL, CTR, ROAS), and report on performance
• Design and A/B test ad copies, CTAs, and landing pages (via Unbounce/WordPress)

Lead Generation

• Own lead generation targets via paid and organic digital channels
• Coordinate with sales for MQL-SQL handover and ensure lead quality
• Track campaign performance via Zoho CRM & Google Analytics

Agency & Vendor Management

• Coordinate with digital agencies, content teams, and creatives to execute campaigns
• Evaluate performance, ensure timelines, and communicate briefs clearly
• Maintain dashboards, trackers, and ensure campaign SLAs are met

Marketing Ops

• Set up UTM tracking, conversion goals, retargeting audiences
• Manage email campaigns (Mailchimp/Zoho Campaigns)
• Maintain and optimize Buyerr’s online presence — landing pages, case studies, SEO tags

Must-Have Skills:

• 2–4 years of experience in digital/performance marketing (B2B or agency side preferred)
• Strong knowledge of

  Google Ads, LinkedIn Ads, Google Analytics

  , and CRM tools (Zoho preferred)
• Proficiency in

  Excel, Canva

  , and basic HTML/WordPress editing
• Clear understanding of CPL, lead scoring, re-marketing, and funnel strategy
• Excellent communication, project management, and analytical skills

Good-to-Have:

• Exposure to BTL/MarTech domain or marketing SaaS tools
• Prior experience with automation tools like Zapier or Make
• Mass Communication, Advertising, or Marketing degree

How to Apply:

saswata.biswas@buyerr.in

Subject: Application for Digital Marketing Associate – Buyerr