Digital Marketing Manager

Digital Strategy & Planning - Formulate and execute strategies to build a long-term digital connection with consumers - Develop monthly/quarterly digital marketing plans aligned with business objectives Social Media Management - Plan, create, and monitor the ongoing presence across platforms like Instagram, Facebook, LinkedIn, YouTube, etc. - Schedule and manage content calendar, community engagement, and responses Online Advertising - Launch, track, and optimize paid campaigns on Google Ads, Facebook, Instagram, and LinkedIn - A/B testing for ad creatives, landing pages, and CTAs SEO & Website Optimization - Lead SEO efforts including keyword planning, technical audits, image optimization, and backlink strategies - Coordinate with developers for on-page improvements Email & CRM Campaigns - Design, create, and distribute newsletters and promotional emails - Use tools like Mailchimp, Zoho, or HubSpot for automated drip campaigns Content Marketing & Web Updates - Provide creative ideas for blogs, videos, infographics, and social content - Regularly update website content, banners, and UX elements Performance Analytics - Measure and report digital performance via tools such as Google Analytics, SEMrush, and Facebook Insights - Prepare monthly dashboards and ROI tracking Market Trends & Innovation - Stay updated on emerging digital trends, tools, and algorithm changes - Recommend innovative strategies to keep the brand digitally competitive Required Skill set Bachelor’s/Master’s degree in Marketing, Business, Digital Media, or related field 3–6 years of hands-on experience in digital marketing roles Strong knowledge of SEO/SEM, Google Ads, Meta Ads Manager, and Google Analytics Proficiency with content management systems (e.g., WordPress), email marketing platforms, and automation tools Analytical mindset with creative problem-solving abilities Excellent communication, leadership, and project management skills Job Type: Full-time Pay: Up to ₹50,000.00 per month Benefits: Health insurance Leave encashment Provident Fund Schedule: Day shift Application Question(s): Relevant Experience in Year in FMCG companies Cuttent CTC Current Location Work Location: In person Expected Start Date: 01/07/2025