Digital Marketing Manager (Google & Meta Ads)

Job Description (JD)

Digital Marketing Manager (Google & Meta Ads)

Location: Delhi
Company: Aertrip India Limited
Annual Ad Budget: ₹1 – ₹10 Crore

Role Overview

As Digital Marketing Manager at Aertrip, you will lead paid advertising strategy and execution for Google and Meta platforms with a substantial ₹1–10 crore annual ad budget. The focus is on driving high ROI campaign performance, scaling traffic, and optimizing advertising investment across travel verticals.

Key Responsibilities

• Campaign Strategy & Execution

Design, plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).

• Budget Management

Forecast, allocate, and optimize spend within ₹1–10 crore/year to meet KPIs like ROAS, CPA, CPL, and CAC.

• Optimization & Testing

Conduct ongoing A/B testing on creatives, copy, audience segments, and landing pages to improve conversion funnels.

• Analytics & Reporting

Track metrics using Google Analytics 4, GTM, and Meta Pixel. Report insights regularly with strategic recommendations.

• Audience Strategy

Build and manage targeting via custom audiences, lookalikes, and retargeting across stages of the travel booking funnel.

• Cross-functional Collaboration

Work closely with creative/design, content, web, and product teams to ensure campaigns align with brand messaging and conversion objectives.

• Platform & Industry Awareness

Stay updated on changes and best practices from Google and Meta ad platforms, and travel industry trends.

Qualifications & Experience

• 3–8 years of hands-on experience managing Google and Meta Ads in performance marketing roles.
• Proven experience optimizing large-scale ad spend and driving measurable return in digital campaigns.
• Background in travel, D2C, or ticketing—understanding customer booking journeys is a plus.
• Proficiency in GA4, Google Tag Manager, Meta Pixel, and UTM tagging.
• Certified in Google Ads and Meta Blueprint Certification preferred.
• Strong analytical mindset; proficient with Excel, Google Sheets, Data Studio / Looker Studio.

Tools & Skills

• Google Ads, Google Analytics 4, Google Tag Manager
• Meta Ads Manager, Meta Business Suite, Meta Pixel
• Reporting & Dashboard Tools: Excel, Google Sheets, Looker/Data Studio

Performance Metrics & Targets

• ROAS: Expect incremental improvement through optimized campaign scaling.
• CPA / CPL: Target range ₹500–₹2,500 depending on campaign type and funnel stage—typical benchmarks for travel industry.
• Monitor KPIs like click-through rates, conversion rates, and retention metrics post-booking.

Why Join Aertrip?

• Lead high-impact advertising campaigns with substantial budgets.
• Work at the intersection of travel and performance marketing with Aertrip’s tech-forward product.
• Collaborate with a dynamic, multidisciplinary team across creative and product functions.
• Clear advancement opportunities into senior roles like Head of Paid Media or Marketing Lead.

Job Type: Full-time

Pay: ₹15,174.57 - ₹40,000.00 per month

Benefits:

• Health insurance

Work Location: In person