Digital Marketing Manager

Position Overview:

The Digital Marketing Manager is responsible for developing, executing, and optimizing comprehensive digital marketing strategies for Company's private label brands : Nexlev , Audio Array and White Mulberry to build brand awareness, drive traffic, and generate leads across all digital channels. This role combines strategic planning, hands-on campaign management, and team leadership, with a special focus on social media platforms.

Key Responsibilities:

• Plan, implement, and manage digital marketing campaigns

  across web, SEO/SEM, email, social media, and display advertising to achieve business goals.

• Develop and execute social media strategies

  to promote products/services, engage audiences, and strengthen the brand on platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging channels.

• Create, curate, and manage content

  (text, images, video) for digital channels, ensuring brand consistency and high engagement.

• Monitor, analyze, and report on campaign performance

  using analytics tools; track KPIs, ROI, and provide actionable insights for optimization.

• Oversee and mentor a team

  of digital specialists, content creators, and marketing analysts.

• Collaborate cross-functionally

  with sales, design, and product teams to align digital efforts with broader business objectives.

• Manage digital marketing budgets

  and allocate resources efficiently to maximize results.

• Stay updated on industry trends, technologies, and best practices

  to ensure innovative and competitive strategies.

• Engage with online communities and influencers

  to expand reach and manage brand reputation.

• Handle customer interactions and inquiries

  on social platforms, fostering positive relationships and addressing feedback.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in digital marketing and social media management, with a proven track record of successful campaigns.
• Strong knowledge of Digital marketing Strategies and Tools , AdTech , Audience Cohorts , PPC, content marketing, and CRM tools.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and trends . Ability to incorporate consumer insights into marketing campaign strategies and projects .
• Creative, collaborative, and able to manage multiple projects in a fast-paced environment.
• Familiarity with design tools (e.g., Adobe Creative Suite) is a plus.

Key Skills:

• Digital campaign management
• Social media strategy and execution
• Content creation and curation
• Data analysis and reporting
• Budget management
• Team leadership and cross-functional collaboration
• Up-to-date knowledge of digital trends and tools