Digital Marketing Manager - B2B IT Company

Hiring for Digital Marketing Manager for Corporate IT Training Company

CTC: 8-10 LPA

Location: Goregaon, Mumbai

Working Days: 6 days, Alternate Saturdays Off

Roles and Responsibility

 Digital Marketing Strategy – Ability to create and implement an effective digital marketing strategy.

 Email Marketing – Handling email marketing using Zoho,Netcore. Creating engaging content and design for emailcampaigns.

 LinkedIn Management – Managing LinkedIn accounts of the company and directors, leveraging organic search for brand visibility.

 WhatsApp Marketing – Executing WhatsApp marketing strategies to reach potential customers.

 Website Maintenance – Evaluating key website metrics, ensuring smooth functionality, optimizing for traffic, service quotas, and target audience.

 SEO – Implementing search engine optimization strategies to improve ranking and online presence.

 Social Media Management – Managing the social media accounts of group companies and directors or brand engagement.

 Content Creation – Creating training content for YouTube and other social media platforms.

 Event Management – Organizing seminars, webinars, and other events to promote business growth.

 Database Management – Working on the existing database, handling data purchases from agencies, and ensuring data accuracy and organization.

 Excel Skills – Strong skills in data management, analysis, and reporting using Excel will be an added advantage.

 Blog Writing – Creating relevant and engaging blogs to establish thought leadership and drive traffic.

 Networking Strategy – Developing an elaborate networking strategy for business expansion.

 Lead Generation – Monitoring the telecalling team to ensure effective lead generation and customer engagement.

 Surveys & Feedback – Conducting customer satisfaction surveys and employee surveys using Google Forms.

 Competitor Mapping – Analyzing competitors’ digital marketing strategies to stay ahead in the market.

 Online Reputation Management – Managing employee and customer reputation through testimonials, Glassdoor reviews, and other feedback channels.