Digital Marketing Executive

2 - 31 years

6 - 8 Lacs

Bengaluru/Bangalore

Posted:5 days ago| Platform: Apna logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities: Social Media Management Develop and execute social media strategies across platforms (LinkedIn, Instagram, Facebook, X, etc.). Create engaging content, schedule posts, and manage community engagement. Analyze social performance metrics and optimize for engagement and reach. Content Marketing / Writing Write, edit, and publish content for blogs, websites, social posts, and email campaigns. Collaborate with design and product teams to create compelling content assets (infographics, whitepapers, case studies). Ensure brand tone, voice, and consistency across all digital content. Paid Performance Marketing Plan, run, and optimize paid ad campaigns across Google Ads, Meta Ads, and other platforms. Monitor KPIs (CTR, CPC, ROAS, etc.) and make data-driven adjustments. Collaborate with creative and product teams to develop ad creatives and landing pages. Search Engine Optimization (SEO) Perform keyword research, on-page SEO, and technical audits. Optimize web pages and blog content to improve organic search visibility. Track and report SEO performance using tools like Google Analytics, SEMrush, or Ahrefs.    

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