Digital Marketing Executive

Campaign Strategy & Execution:

Develop, execute, and optimize digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).

Create and manage strategies for paid advertising (PPC), SEO, email marketing, and content marketing.

Conduct market research and competitor analysis to identify new opportunities.

2. Search Engine Optimization (SEO):

Implement on-page and off-page SEO strategies to improve website visibility on search engines.

Monitor and analyse keyword rankings, organic traffic, and backlink profiles.

Collaborate with the content team to optimize content for search engines.

3. Social Media Management:

Develop and manage social media strategies to grow brand presence and engage with followers on platforms like Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.

Create and schedule engaging posts, monitor social media accounts, and interact with the audience.

Use social media analytics to track performance and adjust strategies as needed