Digital Marketing Executive

Role:

About this role:

Responsibilities

• Planning and Managing all Digital Marketing/Performance Marketing activities across business verticals.
  
• Taking insight-driven approaches toward media strategy and planning. Identify trends & insights through AppsFlyer and other tools to optimize media budgets and deliver media efficiency.
  
• End to End responsibility for managing agencies for digital marketing campaigns of new user acquisitions, retargeting campaigns via Google/Facebook/DV360/Search/Programmatic/affiliates etc.
  
• Setting measurable KPIs of Customer Acquisition Cost, Conversion Rates, CTR etc.
  
• Optimizing creatives and ad sets across platforms to drive high efficiency.
  
• Managing affiliate marketing channels while ensuring the best quality users and minimizing fraud.
  
• Reporting campaign results along with funnel trends and projections.
  

Required Skill-set:

• Self-driven and a strong bias for action, fitment in startup culture
  
• Excellent analytical, communication, collaboration, and stakeholder management skills
  
• Knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/personalization on external communication channels
  
• Experienced in Google, Facebook, Programmatic, Affiliates, and digital mobile marketing channels.
  
• 1-3 years of experience with a B2C consumer tech/e-commerce platform, in a digital marketing role
  
• Advanced computer literacy in Microsoft Office applications, especially MS Excel
  
• Attention to detail and high capability to work on different projects in parallel
  
• Desire to work in a fast-paced, challenging environment and passion for delivering great customer experience