Digital Marketing Executive

Job Title: Digital Marketing Executive

Location: Kochi

Experience: 2-4 Year

Department: Marketing

Job Type: Full-time

Job Summary:

We are seeking a highly motivated and creative Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing online marketing campaigns that promote our brand, products, and services. The role requires a deep understanding of digital tools, content creation, data analysis, and social media platforms.

Key Responsibilities:

• Develop and execute digital marketing campaigns across platforms such as Google Ads, social media (Facebook, Instagram, LinkedIn, etc.), and email.
• Create, curate, and manage published content (text, images, video) across digital platforms.
• Optimize content for SEO and SEM to improve online visibility and website traffic.
• Monitor and report on the performance of digital campaigns using analytics tools (Google Analytics, Meta Business Suite, etc.).
• Manage and grow the company’s presence on social media platforms.
• Collaborate with graphic designers and content creators to produce compelling marketing materials.
• Assist with website management including content updates, landing pages, and performance monitoring.
• Stay updated with digital marketing trends, tools, and best practices.
• Analyze customer behavior and market trends to identify new opportunities.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-4 years of experience in digital marketing or a similar role.
• Proficiency with digital marketing tools and platforms (Google Ads, Meta Ads Manager, SEO tools, email marketing platforms).
• Strong understanding of SEO, SEM, social media, and email marketing best practices.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Basic knowledge of HTML/CSS and content management systems (e.g., WordPress) is a plus.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person