Digital Marketing Executive

Job Description

WORK FROM OFFICE Job Summary: The Digital Marketing Executive will play a key role in planning, executing, and optimizing digital marketing campaigns to drive brand awareness, engagement, and conversions. This role requires a creative, tech-savvy individual with a strong understanding of digital channels, analytics, and trends to support our marketing goals. Salary- 25-30k Experience: 1-3 years of proven experience as a Digital Marketing Executive or similar role. Key Responsibilities:  Campaign Management: Develop and execute adigital marketing campaigns across channels, including Google Ads, Meta Ads, SEO, and email marketing.  Content Creation: Collaborate with content and design teams to create engaging, SEO-optimized content for websites, Google, blogs, social media, and email campaigns.  Analytics & Reporting: Monitor campaign performance using tools, Google Analytics, GA4, Shopify, and Ads Manager and provide data-driven insights to optimize strategies.  Website Optimization: Update and maintain website content, ensuring alignment with SEO best practices and enhanced user experience along with new content assets update on website including products, imageries, video etc.  Market Research: Conduct research on industry trends, competitor strategies, and consumer behaviour to inform campaign planning.  Collaboration: Work closely with cross-functional teams (e.g., sales, design, product) to align with brand goals.  Trend Awareness: Stay updated on emerging digital marketing tools, platforms, and technologies to keep strategies innovative. Qualifications & Skills:  Education: Bachelor’s degree, diploma or degree in Digital marketing or a related field is a plus.  Technical Skills: o Proficiency in digital marketing tools (e.g., Google Analytics, Google Ads, Meta Ads) o Working knowledge of SEO/SEM, PPC, and email marketing platforms. o Familiarity with CMS Platform – Shopify. o Basic knowledge of HTML, CSS, or JavaScript is a plus.  Soft Skills: o Strong analytical and problem-solving skills to interpret data and optimize campaigns. o Excellent written and verbal communication for crafting compelling content. o Creative mindset with attention to detail and ability to multitask.  Certifications: Google Analytics, Google Ads, or Meta Ads certifications are a plus. Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹30,000.00 per month Schedule: Day shift Application Question(s): Current ctc? Notice period? Education: Bachelor's (Required) Experience: Digital marketing: 1 year (Required) Google Ads/ Meta ads: 1 year (Required) Location: Civil Lines, Jaipur, Rajasthan (Preferred) Work Location: In person