Digital Marketer and Email Campaign Manager

JOB DESCRIPTION

EMAIL CAMPAIGN MANAGER AND DIGITAL MARKETER

ABOUT MICE IDEAS

We are a continuous Medical Education Organization working in the field for over a decade. We have been involved in planning & conducting workshops, programs, and conferences for different medical specialties across India. We have tie-ups in India and globally.

POSITION SUMMARY

We are seeking a detail-oriented and data-driven "Email Campaign Manager and Digital Marketer" to design, implement, and optimize end-to-end email marketing strategies that drive engagement, conversions, and brand loyalty. You will work collaboratively with content creators, designers, and analysts to execute compelling and high-performing campaigns targeted at segmented audiences.

This role requires a blend of creativity, technical skills, and strategic thinking, with a keen eye on analytics and conversion metrics. The ideal candidate has hands-on experience in campaign execution, automation, A/B testing, and is highly adept at managing large databases and compliance.

KEY RESPONSIBILITIES

· Plan, develop, and execute multi-stage email campaigns for product and event promotions, conference announcement emails and other related announcements, society related newsletters.

· Write, design, and manage engaging, responsive, and conversion-driven email content with strong call to actions.

· Perform A/B testing on subject lines, content, layout, and sending times to improve open and click-through rates.

· Segment mailing lists based on behavioural data, purchase history, demographics, and user engagement.

· Ensure email design and layout are mobile-responsive and aligned with brand guidelines.

· Maintain the hygiene and accuracy of large-scale email databases, including bounce and unsubscribe management.

· Track and analyze campaign performance using KPIs such as open rate, CTR, conversion, ROI, and unsubscribe rate.

· Collaborate with marketing, creative, product, and tech teams for campaign alignment and execution.

· Stay up to date with trends, tools, GDPR/India’s data privacy rules, and industry best practices.

· Prepare regular performance reports and make actionable recommendations for improvements.

Requirements

· Bachelor’s degree in Marketing, Communications, or a related field.

· 2+ years of proven experience in email marketing or campaign management.

· Proficiency in email marketing tools such as Mailchimp, or similar platforms.

· Working knowledge of HTML/CSS for email template customization.

· Strong command of marketing analytics platforms like Google Analytics, and tracking of online campaigns.

· Familiarity with CRM systems, automation workflows, and customer segmentation.

· Ability to interpret data and transform insights into strategy.

· Excellent writing, proofreading, and verbal communication skills.

· Exceptional project management, time management, and organizational skills.

· Understanding of deliverability best practices and reputation management.

· Experience in A/B testing and multivariate testing for continuous improvement.

Preferred Qualifications

· Email marketing certifications

· Experience with e-commerce or B2B lead generation campaigns

· Knowledge of dynamic content personalization strategies

Understanding of SEO/SEM fundamentals and integration in campaigns

Number of Openings: 1

Salary: As per industry standards

Job Type:

Full-time, Regular / Permanent

Ability to commute/relocate:

· Ahmedabad, Gujarat:

· Willingness to travel

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Schedule:

• Day shift
• Weekend availability

Work Location: In person

Expected Start Date: 28/07/2025