Digital Campaign Analyst

Company Overview

At Nexus Jobs, we specialize in empowering talent staffing services and have extensive experience in pan-India hiring. We offer comprehensive corporate manpower services and industrial employment services, focusing on providing end-to-end manpower solutions tailored to our clients' needs. Our headquarter is located in Jaipur, and we operate within the Human Resources industry, helping to bridge the gap between talent and opportunity across India.

Job Overview

The Digital Campaign Analyst role at Nexus Jobs is an entry-level, full-time position located in Bhopal. As a fresher, you will begin your career journey by engaging with digital advertising techniques, aiming to optimize campaign performance and enhance client engagement through effective marketing strategies.

Qualifications and Skills

• Proficiency in HTML (Mandatory skill) is essential for creating and optimizing campaign landing pages effectively.
• Good command of css (Mandatory skill) for designing visually appealing digital campaign layouts.
• Experience or knowledge in Email Marketing (Mandatory skill) to enhance audience reach and engagement.
• Ability to analyze Social Media Analytics and translate data into actionable insights to improve campaign effectiveness.
• Knowledge of Display Advertising to manage and optimize ad placements across various platforms.
• Proven ability in Performance Marketing, including analyzing and driving campaign performance metrics.
• Excellent communication skills to articulate campaign strategies and results to stakeholders clearly.
• A keen eye for detail to ensure accuracy and optimal performance of all digital campaigns.

Roles and Responsibilities

• Manage and execute digital campaigns from concept through to completion, ensuring alignment with client goals.
• Conduct regular analysis of campaign performance and provide actionable insights for improvement.
• Collaborate with the creative team to produce compelling content that aligns with campaign objectives.
• Stay updated with the latest trends in digital marketing to keep campaigns current and effective.
• Optimize campaigns using A/B testing methods to refine targeting and messaging for better outcomes.
• Create detailed reports on campaign performance, providing insights and recommendations to clients and management.
• Coordinate with cross-functional teams to support comprehensive marketing strategies and initiatives.
• Ensure all digital assets meet quality standards and are delivered on time to meet campaign schedules.