Digital Advertising Specialist

Job Type: Full-Time Location: India Compensation: $75,000 Annually + Bonus (up to $83,000 OTE) + Benefits The Role We are seeking a skilled and experienced Digital Advertising Specialist to join ours team. The ideal candidate will have expertise in Google Ads, Facebook and Instagram Ads, as well as knowledge of local SEO, Google Business Profile optimization, and software such as Semrush. The Digital Advertising Specialist will be responsible for managing client accounts, optimizing advertising campaigns, campaign reporting, and meeting with clients virtually on a monthly basis to discuss progress. Responsibilities Manage client accounts and campaigns across various digital advertising platforms, including Google Ads, Facebook Ads, and Instagram Ads. Conduct keyword research, create ad copies, and optimize campaigns to ensure maximum performance and return on investment (ROI). Monitor and analyze campaign performance data, and provide regular reports to clients, identifying opportunities for optimization and improvement. Collaborate with internal teams, including creative, content, and SEO, to ensure cohesive and effective digital marketing strategies. Provide strategic recommendations to clients on how to improve their online presence, including local SEO and Google Business Profile optimization. Conduct virtual monthly meetings with clients to review campaign performance, discuss strategies, and provide recommendations for further improvement. Stay up-to-date with industry trends, changes in digital marketing platforms, and best practices, and share knowledge with the team to enhance overall performance and results. Qualifications Must have Google Ads Certification. A minimum of 3 years of experience with Google Ads is required. Experience managing at least 20 client accounts every month is required. Proven experience in managing digital advertising campaigns on Google Ads, Facebook Ads, and Instagram Ads. Strong understanding of local SEO and Google Business Profile optimization. Excellent analytical skills, with the ability to interpret data and provide actionable insights. Strong communication and presentation skills, with the ability to effectively communicate with clients and internal teams. Ability to work independently and proactively, with excellent time management and organizational skills. Familiarity with digital marketing tools and platforms, such as Google Analytics, Google Search Console, Semrush, and social media management tools. Ability to adapt to changes in the digital marketing landscape and stay updated with industry trends. Benefits Flexible schedule. 50% of healthcare covered by the company. 100% of vision, dental, and long- and short-term disability covered by the company. 17 PTO days per year to be used at the discretion of the employee. Paid holidays. Show more Show less