CRM Marketing Executive ( Retention)

What’s Up Wellness is a fast-growing company working to bring simplicity and delight to the world of wellness. We see only upside in the opportunity to transform the category experience. Not only that, we believe you can’t have happy without healthy. And isn’t true happiness where it’s at? So we’ve made it our personal mission to help people make healthy choices by making it easier than ever for them to get better nutrition into their daily lives. We’re super passionate about the work that we do and we’re on the hunt for a fellow self-starter to join our ambitious bunch. We hope you’ll indulge us as we toot our own horn a little.

We got off to a fast start and have already been funded with some of the most amazing D2C disruptors in the country. As you can imagine we need more rock stars to help us continue the pace as we have high hopes for our future.

Website : www.whatsupwellness.in Instagram : @whatsupwellness.in

Responsibilities:

• Oversee and enhance the email marketing strategy, encompassing campaigns, funnels, SMS, WhatsApp, and other channels. Utilize audience segmentation based on specified characteristics and select appropriate communication forms to deliver an optimal customer experience.
• Manage and optimize customer retention and experience programs, including Loyalty and Referral initiatives.
• Collaborate with copywriters and designers to implement and execute new projects effectively.
• Conduct continuous A/B testing to refine and improve campaign performance.
• Attain monthly and yearly revenue targets through strategic marketing efforts.
• Constantly optimize relevant metrics, identifying opportunities for growth and innovation.
• Ensure compliance with legal regulations, including copyright, data protection, and marketing laws.
• Develop and manage a content calendar for engagement purposes.
• Maintain day-to-day reports on campaigns and analyze their performance.
• Engage with customers to gather data insights into their behavioral patterns.
• Collaborate with the design and content teams to fulfill the design and content
• requirements of campaigns.

Requirements:

• Proficient in direct response copywriting.
• 1+ years of experience in the field.
• Ability to interpret retention data effectively.
• Strong multitasking skills with a commitment to meeting deadlines.
• Proficient in maintaining reports and analyzing data.
• Proactive approach and ability to take initiative in a dynamic environment.