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CRM Executive

1 - 3 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

TEAM: CUSTOMER RETENTION & ENGAGEMENT


What you’ll do?

1. Responsible for planning and executing all consumer campaigns that focus on retention of customers along with engagement

2. Will have to monitor retention across various cohorts and prepare reports to understand campaign effectiveness

3. Strategize and Execute innovative growth campaigns focused on acquiring new customers

4. Should understand key retention metrics and suggest improvements based on metric numbers

5. Should analyze market trends and draw meaningful & actionable insights

6. Should have the ability to execute campaigns across multiple channels- Emails, SMS, Push Notifications, InApps, Native Displays, Webhooks etc.

7. Work on a lot of cross functional projects involving various business teams, product, tech, creative, content etc.

8. Work on sale events, engagement events etc. planning & execution along with handling widgets, banners & other storefront assets to improve user journey & conversion through app.


What you’ll Need?

1. 1-3 years of experience with customer retention and engagement or loyalty platforms

2. Experience on tools like Clevertap, Webengage, Mixpanel, Appsflyer, Apptimize, Localytics, Firebase etc (any out of the above mentioned will be preferred.)

3. Well versed with Microsoft Excel and Power Point

4. Strong communication and presentation skills

5. Ability to work in a highly dynamic environment

6. Ability to work with cross functional teams and manage multiple tasks at one time

7. Experience with handling storefront assets like banners, widgets, funnels will be a plus. (not mandatory though)

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