CRM Executive

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Job Summary:

Cure.Fit is looking for a candidate to own the customer lifecycle journey for its fitness services & fitness products divisions. The candidate should have hands-on as well as strategic experience of handling different aspects of CRM marketing.

Key Responsibilities:

• Own the customer lifecycle journey through various engagement and retention strategies across customer cohorts for the services & the products business
• Execute CRM campaigns across Push/SMS/Email/WhatsApp/In-app and Web channels
• Identify different customer personas, create relevant customer cohorts and strategies to target these customers effectively across channels.
• Own the reporting & analysis of all the campaigns across the channels.
• Drive all marketing automation and work with the product/tech teams on initiatives to develop and execute user journeys from onboarding to retention
• Be the Customer Lifecycle expert within the company by working on lifecycle initiatives and collaborate with different stakeholders to deliver on activation & retention goals

Qualifications and Skills:

• 2-5 years of experience in the growth & CRM function.
• Hands-on experience on Platforms like Clevertap, MoEngage and other martech tools.
• Experience with data analysis to be able to leverage tools like Mixpanel, Metabase etc. to glean insights & run experiments.
• Excellent communications skills to drive recommendations, articulate trade-offs, and communicate plans to different stakeholders & team.