Content Writer

About the Role

We are seeking an innovative storyteller with a passion for writing and a proven ability

to develop and execute successful marketing campaigns. As the architect of our brand

narrative, you'll generate high-impact content across digital and print media—blogs,

newsletters, video scripts, social posts, brochures—to drive audience engagement and

council’s growth.

Key Responsibilities

● Content Creation & Strategy

○ Write and publish blog articles that showcase expertise, engage

prospects, and support thought leadership—conduct industry research

and interview experts.

○ Develop monthly newsletters and email campaigns—craft compelling

subject lines, segment audiences, track performance metrics .

○ Script and storyboard video content (e.g., explainer videos, interviews,

social reels), collaborating with production partners .

○ Compose creative copy for print materials: brochures, one-pagers,

case studies, and press releases.

● Campaign Management & SEO Optimization

○ Plan and execute integrated campaigns across digital, print, and

events—establish timelines, KPIs, and measurement frameworks.

○ Optimize all content (blogs, newsletters, landing pages) using SEO best

practices—perform keyword research, implement metadata, track

analytics .

● Cross-functional Collaboration

○ Work closely with marketing, design, web, and government relations

teams to maintain consistent brand messaging.

○ Brief and coordinate with designers, videographers, and external vendors

to bring campaigns to life.

● Analytics & Continuous Improvement

○ Monitor content performance using tools like Google Analytics, Mailchimp,

HubSpot—report insights and recommend optimizations .

○ A/B test subject lines, content formats, and distribution channels.

○ Refine content strategy based on engagement, conversion data, and

evolving audience needs.

Qualifications

● Post-graduate degree in Marketing, Communications, Journalism, Public Policy,

or a related field.

● Minimum 5 years’ experience in content writing, ideally with government relations

or public sector agencies.

● Demonstrated experience managing campaigns end-to-end.

● Strong, professional English writing skills—able to adapt tone to different

channels and audiences.

● Hands-on knowledge of SEO, CMS (e.g. WordPress), and email marketing

platforms.

● Experience scripting video content is highly valued.

● Exceptional organizational skills and ability to manage multiple projects under

tight deadlines.

● Experience within government-related bodies or public-sector communications is

a plus.

Industry

● Government Relations Services