Campaign Performance Manager

JobTitle : Campaign Performance Manager Experience: 2-4 years

Location :Madhapur,Hyderabad

Applications are invited exclusively from candidates with 2 to 4 years of experience.

Job Summary:

We are looking for a results-driven Performance Marketing Specialist with 2–4 years of hands-on experience in running and optimizing paid performance campaigns on Google Ads and Meta Business Manager. The ideal candidate should have strong analytical skills, a deep understanding of key marketing KPIs, and the ability to manage and scale digital campaigns across platforms.

Key Responsibilities:

● Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads platforms.

● Manage and analyze campaign performance using tools like Google Ads Editor, Meta Ads Manager, and GA4.

● Implement and manage Smart Bidding strategies, conversion tracking, and UTM parameters.

● Build and refine audience segments for effective targeting and remarketing.

● Monitor and report on key metrics such as CTR, CPC, CPA, ROAS, and more.

● Utilize Google Tag Manager and Looker Studio for data tracking and visualization.

● Collaborate with internal teams for campaign planning, reporting, and creative optimization.

● Maintain a structured approach to A/B testing, budget allocation, and performance forecasting.

● Continuously identify growth opportunities and improvement areas across campaigns

Key Requirements:

● 2–4 years of hands-on experience managing Google Ads and Meta performance campaigns.

● Proficiency in Google Ads Editor, Meta Ads Manager, and Google Analytics (GA4).

● Strong understanding of Smart Bidding, conversion tracking, and UTM best practices.

● Sound knowledge of digital marketing KPIs such as CTR, CPC, CPA, ROAS, etc.

● Experience with Google Tag Manager, Looker Studio, and Microsoft Excel or BI platforms (preferred).

● Excellent communication, analytical thinking, and project management skills.

● Ability to work independently and collaboratively in a fast-paced environment.

What We Offer

● Competitive salary and performance bonuses

● Dynamic and fast-paced work environment

● Opportunities for learning and professional growth

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