Campaign Manager (2-5 Years)

Campaign Manager, primarily

multiple internal and external stakeholders

Key Responsibilities:

Campaign Planning & Execution

• End-to-end ownership of SMS campaigns across customer lifecycle stages acquisition, engagement, retention, and win-back.
• Develop campaign plans aligned with product, sales, and customer experience objectives.
• Collaborate with business units to understand campaign goals, define targeting logic, and finalize messaging.

Performance Tracking & Decision Making

• Evaluate campaign effectiveness using key telecom metrics such as CTR, conversions, opt-outs, TG-CG delta and conversions.
• Maintain dashboards and trackers to monitor campaign health.
• Make execution decisions (go/no-go) based on performance forecasts and past learnings.
• Drive test-and-learn frameworks to continuously improve channel effectiveness.

Stakeholder & Partner Management

• Liaise with internal teams (Product, Sales, Legal, Analytics, Customer Service) for campaign inputs, approvals, and feedback.
• Coordinate with external vendors, aggregators, and platform partners for campaign execution and delivery.
• Ensure compliance with telecom regulations and internal governance protocols.

Qualifications & Experience:

• 3-6 years of experience in campaign management, CRM, or telecom marketing.
• Strong analytical skills and experience in using data to drive marketing decisions.
• Ability to handle multiple stakeholders and lead projects end-to-end.
• Excellent communication, coordination, and project management skills.

Preferred Skills:

• Familiarity with telecom customer lifecycle and segmentation.
• Hands-on experience with campaign management or marketing automation tools.
• Working knowledge of A/B testing, control group analysis, and performance attribution.
• Understanding of regulatory norms in telecom communication (DND, TRAI, etc.).

You Will Thrive in This Role If You:

• Are passionate about data-backed decision making.
• Enjoy taking ownership of outcomes, not just tasks.
• Can balance execution speed with accuracy and governance.
• Have a collaborative mindset and can work seamlessly across teams.