Business Systems Analyst (pharma )

2 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Contractual

Job Description

Job Title:

Business Systems Analyst (

pharma

)

Location:

Bangalore

Experience:

2-5 Years

Job Summary

We are seeking an experienced

Commercial Omnichannel Data Analyst

with deep expertise in

pharma and commercial analytics

to support and optimize multichannel marketing efforts. This role involves analyzing customer engagement data across various digital touchpoints and providing actionable insights to enhance HCP and patient experiences. Familiarity with campaign execution platforms such as

Salesforce Marketing Cloud (SFMC)

,

Adobe Campaign

, and

Veeva Approved Email

is essential.

Required Skills And Qualifications

  • 5+ years of experience in pharmaceutical analytics with a focus on commercial and omnichannel marketing.
  • Strong understanding of HCP and patient engagement analytics, sales force effectiveness, and campaign performance metrics.
  • Proven experience with campaign execution tools such as Salesforce Marketing Cloud, Adobe Campaign, and Veeva Approved Email.
  • Ability to translate complex data into strategic insights and business recommendations.
  • Strong communication skills and experience working in cross-functional teams within pharma.
  • Hands-on experience in data analysis tools (e.g., Excel, SQL, Python, or BI tools) is a plus.

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