B2B Email Marketing Specialist

Job Description

About the company Treebo Hospitality Ventures is India’s most loved brand and one of the largest chains in the budget segment of hospitality. With a network of 850+ hotels across 120+ cities, Treebo offers travellers the unprecedented value proposition of high-quality stays at affordable prices wherever they go. We are proud of putting dignity back into budget travel where earlier the traveller was forced to contend with poor quality and hygiene. Treebo Hospitality Ventures masterfully combines engineering prowess with deep hospitality expertise. Our operational ethos is clear and focused from Treebo Club, an innovative distribution platform and extremely rewarding loyalty programme to Hotel Superhero, a cutting-edge SaaS solution and a comprehensive hotel management software. With a strong technological foundation and a passion for hospitality, THV aims to deliver exceptional experiences across our diverse portfolio. Our range of brands—Itsy Hotels, Treebo, Treebo Premium and Medalio—provides a symphony of choices that blend quality, comfort and affordability. Treebo is a Great Places to Work certified organisation. We take immense pride in our culture which is built on a strong foundation of 7 values. Some of these values include - “Exhibit Owner Mindset” and “Have the humility and hunger to learn and help learn”, amongst others. We strongly believe in offering our people - “Treebs”, as they are called - unmatched opportunities to learn and grow. If you’re looking to work at a place that is built on strong fundamentals of business and professional conduct, Treebo is the place for you. About the Role We’re looking for a results-driven B2B Email Marketing Specialist to join us full-time. The ideal candidate has hands-on experience in building and executing performance-oriented email marketing campaigns in a B2B environment. You should be data-savvy, organized, and proactive with an ownership mindset. You’ll work closely with cross-functional teams to craft compelling email journeys that drive engagement, lead generation, and revenue growth. If you enjoy working in a high-growth, dynamic setup and thrive on taking full ownership of your initiatives—this role is for you! Key Responsibilities ● Own the end-to-end email marketing strategy and execution for B2B campaigns ● Build segmented and personalized campaigns to nurture leads across different stages of the funnel ● Leverage data to continuously optimize email performance—open rates, CTRs, conversions ● Conduct A/B tests and analyze campaign performance to drive actionable insights ● Collaborate with sales, product, and content teams to ensure campaign alignment ● Manage and optimize CRM and marketing automation tools (e.g., HubSpot, Mailchimp, etc.) ● Ensure database hygiene, compliance, and deliverability best practices ● Report on key metrics with clear, data-backed insights and recommendations What We Are Looking For ● 2–3 years of experience in B2B email marketing or lifecycle marketing ● Strong command of email tools, CRM systems, and automation workflows ● Excellent analytical skills and comfort with performance data ● Solid understanding of lead nurturing and B2B sales cycles ● Strong communication and copywriting skills for B2B audience ● Ownership mindset, collaborative attitude, and bias for actio