Assistant Marketing Manager

Position: Assistant Marketing Manager

Location: Ernakulam (Training Location will be in Thodupuzha)

Reporting to: CEO

Qualification: MBA (Preferred)

Experience Required: 5 Years in Sales (in D2C/Direct Marketing/FMCG Industry)

Required Marketing Knowledge: Digital Marketing, Traditional Marketing, experiential and relationship marketing, direct marketing, referral & word mouth marketing, data driven marketing, community & network marketing and local marketing.

About the Role:

The Assistant Marketing Manager will work closely with the CEO, suggesting ideas and strategies for both digital and direct marketing initiatives based on data and market research. They will be fully responsible for leading digital marketing efforts, including campaign design, implementation, optimization across all platforms. Additionally, they will oversee execution and contribute ideas to direct marketing campaigns. This role is hands-on, with a focus ondriving customer acquisition, brand awareness, and revenue goals while ensuring the team works effectively.

Key Responsibilities:

I. **Direct Marketing and Field Operations

a. Oversee the execution of direct marketing strategies such as print media, events, brochures, and door-to-door marketing to engage local customers.

b. Supervise and guide the field marketing team to ensure that local campaigns align with the brand’s strategy and objectives.

II. **Market Research and Localized Strategy Development

a. Conduct detailed market research to identify customer preferences, competitor activities, and new opportunities for business growth in each location.

b. Provide recommendations based on research to improve marketing strategies and ensure effective market penetration in new regions.

III. **Suggesting Ideas and Strategies

a. Regularly propose creative marketing strategies and ideas to the CEO based on market insights, customer behavior, and campaign performance.

b. Collaborate with the marketing team to refine and adapt suggested strategies for optimal results.

IV. **Team Leadership and Coordination

a. Lead, mentor, and manage a team of field marketing executives and to ensure high productivity and motivation.

b. Delegate tasks effectively, monitor individual performance, and provide ongoing coaching to achieve targets. Additionally, ensure that the data collected by the field marketing team is input into the platform and received by the CRM team, with conversions tracked accordingly.

V. **Customer Feedback and Continuous Improvement

a. Collect and analyze customer feedback to refine marketing campaigns and improve customer experience.

b. Implement a process for continuous monitoring of customer satisfaction, ensuring that marketing initiatives align with customer needs and expectations.

c. Collaborate with other departments (sales, operations, etc.) to ensure that marketing strategies reflect customer insights and drive better engagement.

VI. **Digital Marketing Knowledge & Contribution

a. The Assistant Marketing Manager should have a basic understanding of digital

marketing concepts, including SEO, SEM, social media campaigns, content creation, email marketing, and paid media campaigns.

b. They should be able to contribute ideas and suggestions for digital marketing

strategies to enhance brand visibility and lead generation.

c. The candidate should possess an interest in digital marketing and demonstrate the potential to learn and adapt to digital marketing responsibilities if the role demands it.

Note: The candidate should be capable of implementing and executing marketing and branding ideas and strategies effectively, ensuring alignment with business goals and market trends.

Job Type: Full-time

Pay: Up to ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Health insurance
• Internet reimbursement
• Paid sick time
• Paid time off
• Provident Fund

Ability to commute/relocate:

• Ernakulam, Kerala: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 5 years (Required)

Work Location: In person

Expected Start Date: 01/08/2025