Assistant Manager - CRM

Job Description

Ketto is South East Asia's most trusted and visited crowdfunding platform. Co-founded by Varun Sheth, Zaheer Adenwala, and Actor Kunal Kapoor, Ketto was launched with a fundamental principle of 'democratization of capital' by providing people with a chance to connect and support different causes from anywhere in the world. The company is constantly working toward bridging the accessibility and affordability gap. Right from Bollywood actor Amitabh Bachchan to Noble prize winner Kailash Satyarthi, many notable personalities have used Ketto to raise funds for different causes. Brands like Godrej & Boyce, RPG, Viacom18, KXIP (IPL Cricket team), Radio City 91.9, Yes Bank, etc have associated with Ketto in support of their mission. Ketto works closely with hospitals, NGOs, and individuals to bring positive change to the community. So far, Ketto campaigns have raised over Rs. 1500 crores for various causes. We’re Hiring: Assistant Manager – CRM | Product Marketing 📍 Mumbai | 🕒 2–4 Years Experience | 💼 Full-Time Are you passionate about data-driven marketing and building user engagement journeys that make a real difference? Join Ketto, Asia’s largest tech-enabled crowdfunding platform, and be a part of our mission – Healthcare for All. 🚀 As our Assistant Manager – Customer Retention Management, you’ll play a pivotal role in shaping how millions engage with our platform. From crafting retention strategies to executing multi-channel campaigns, you’ll help increase lifetime value, drive feature adoption, and directly contribute to life-changing impact. 🌱 What You'll Do: ✅ Lead end-to-end execution of retention campaigns (Email, WhatsApp, Push, SMS, etc.) ✅ Build automated journeys and personalized user segments ✅ Optimize campaign performance across key metrics – LTV, DAU/MAU, CTRs & conversions ✅ Collaborate with cross-functional teams (BI, Product, Tech, Content) ✅ Experiment, iterate & drive innovation in engagement strategies What You Bring: 🎯 2–4 years experience in CRM/Retention Marketing 📊 Proficiency in marketing automation platforms (CleverTap, WebEngage) 🧠 Strong analytical mindset & Excel skills 💡 A growth-driven, collaborative approach to problem-solving Why Ketto? ✨ Work with a purpose-driven, profit-making organization valued at over $100M 🌈 Inclusive, flexible, and meritocratic culture 📚 Access to L&D programs for professional growth 🙌 Be part of a high-growth journey impacting millions of lives Ready to create large-scale impact every day? Apply now and help take Ketto’s mission to the next level. 🌍💙 📩 aditya.vishwakarma@ketto.org Show more Show less