Assistant General Manager - Category Development

Consumer Products

AGM -

Category Leader

Mumbai – HO.

Mission

Key Responsibilities

Category Strategy Design:

• Build the Category Strategy based on Deep Consumer, Customer and Shopper Insight.
• Translate the Category Strategy into Short and Long term action plans to un-lock growth (6Ps ++)
  

Activation O+O: (Here and Now + Build for the Future)

• Build and implement the Go-To-Market Strategy (Right Assortment x Right Channel),
• Collaborate with key stakeholders to design and deploy the Brand and Category activation plans
• Collaborate with RGM to deliver on Category Valorization (Right Price – MRP and ASP, Right Promo, Mix)
  

Customer Collaboration

• Strategies the right Right Brand / Category Project x Right Customer collaboration
• Engage with customers to build ”Win-Win” partnerships
• Deliver on the in-store activation agenda
  

Directional KPIs

• Consistent Growth: Category CNS, Category Evol%
• Competitive: Category and Brand MS%
• Profitable Growth: Valo%, GM%
• Additional input metrics: #in-store transformation agenda, Deployment OTIF
  

Key Skills

Functional Skills:

• Strong Analytical Mindset / Data driven decision making
• Strong on Critical thinking and Logical reasoning
• Strong appreciation of Make-Up and the Make-Up consumer
• Understanding of CPDs Route to Market
  

Softer Skills

• Strong Growth mindset
• High Bias for Action
• Strong collaborator / team builder
• High on Accountability
  

Key Relationships

• CBD Team: RGM, Merch. Manager
• Brands: Brand GMs, BBLs
• Commercial: Commercial Director, Channel Heads, Planners
• Support: CMI, Control, Zone and Groupe CBD teams