Assistant Brand Manager (Brand Communication)

About Us

• New Product/ Product Extension Planning, Development and Launch : Gather inputs from market research, consumer insights for preparation new product brief.
• Assist the Senior Brand Manager in preparing the product brief.
• Coordinate for Consumer Preference Testing (CPT) with Market Research/ Product Development team and conduct field visits to validate the results of CPT.
• Conceptualize and plan for merchandising initiatives (ideation of merchandise, cost, design etc.) for the new product launch
• Brand Communication, Development and Execution : Prepare communication brief detailing the need for brand communication, priority market and target segment for communication.
• Work with performance marketing team to understand the assets requirements and develop creatives to run on digital channels for on-platform and off-platform performance marketing.
• Digital Media Presence: Manage and grow the presence on digital media channels (Facebook, Instagram, LinkedIn, Website etc.)
• Develop and execute comprehensive social media strategies including influencer collabs, digital campaigns etc. aligned with brand’s objectives
• Packaging Development : Analyze the market research data on new packaging trends in the market (if, required)
• Prepare packaging brief covering brand positioning, priority market and socio-economic class of target segment, key consumer insights, legal mandatory, industry scenario, packaging trends, and market competitiveness of the product.
• Brand Plan Review : Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis
• Prepare the brand review presentation basis the variance analysis
• Media Activation : Plan and prepare the brief for event activation
• Identify agencies for event activation, negotiate contract terms with the agencies and planning execution of various events.
  

Requirements

• Knowledge of brand management (product, price, promotion, placement)
• Knowledge of statutory compliance related to the category products (legal mandatory')
• Basic knowledge of category/ product specific manufacturing process and technology.
• Basic knowledge of research methodologies and tools.
• Basic understanding of consumer behavior and market trends, k nowledge of social media channels, advertising tools, e-commerce platforms.