App Marketing Manager

About the company

Treebo Hospitality Ventures is India’s most loved brand and one of the largest chains in the

budget segment of hospitality. With a network of 850+ hotels across 120+ cities, Treebo offers

travellers the unprecedented value proposition of high-quality stays at affordable prices

wherever they go. We are proud of putting dignity back into budget travel where earlier the

traveller was forced to contend with poor quality and hygiene.

Treebo Hospitality Ventures masterfully combines engineering prowess with deep hospitality

expertise. Our operational ethos is clear and focused from Treebo Club, an innovative

distribution platform and extremely rewarding loyalty programme to Hotel Superhero, a

cutting-edge SaaS solution and a comprehensive hotel management software.

With a strong technological foundation and a passion for hospitality, THV aims to deliver

exceptional experiences across our diverse portfolio. Our range of brands—Itsy Hotels, Treebo,

Treebo Premium and Medalio—provides a symphony of choices that blend quality, comfort and

affordability.

Treebo is a Great Places to Work certified organisation. We take immense pride in our culture

which is built on a strong foundation of 7 values. Some of these values include - “Exhibit Owner

Mindset” and “Have the humility and hunger to learn and help learn”, amongst others. We

strongly believe in offering our people - “Treebs”, as they are called - unmatched opportunities

to learn and grow. If you’re looking to work at a place that is built on strong fundamentals of

business and professional conduct, Treebo is the place for you.

About The Role:

We are looking for a dynamic digital marketing professional to spearhead our mobile app

marketing efforts. This role involves crafting and executing data-driven strategies to acquire new

users and engage existing ones, optimizing app store listings through ASO experiments, and

driving performance across key marketing channels such as Google AdWords, Facebook, and

affiliates. The ideal candidate will have 4-6 years of experience in app marketing, hands-on

expertise with tools like Appsflyer and MoEngage, and a proven track record in scaling app

growth through creative campaigns and performance-driven initiatives.

Key Responsibilities:

● Creating and driving marketing plan for acquiring new and engaging existing users

through data-driven mobile app user acquisition and growth strategies

● Manage & improve core KPIs of App marketing including campaigns on Google AdWords,

Facebook

● Scale the affiliate channel for App installs by filtering out affiliates generating fraud

installs

● Drive end-to-end ASO levers & competition monitoring

● Measure and report performance of all app marketing campaigns, and assess against

goals (ROI and KPIs)

● Gaining a deep understanding of end users through research and

analytics(segmentation, behavior analysis etc.)

● Developing a communications strategy to effectively nurture and grow our addressable

end-user base

● Optimizing Treebo's app store listings, and driving new user acquisition through organic

with ASO experiments

What are we looking for:

● 4-6 years of digital marketing experience, with focus on mobile app marketing

● Hands-on knowledge of App marketing tools including Appsflyer, MoEngage including

deep understanding of install & booking attribution models

● Proven track record of implementing ASO strategies & significantly moving organic App

base

● Hands-on experience & understanding of marketing automation tools like MoEngage

● Good at a creative & content generation process to drive quality creatives

● Well-versed in performance marketing, conversion, and online customer acquisition

● Up-to-date with the latest trends and best practices in online marketing and

measurement

● Knowledge of social media and digital best practices for acquiring and nurturing mobile

users.