App Marketing Manager

About the company

Treebo Hospitality Ventures

Treebo Hospitality Ventures masterfully combines engineering prowess with deep hospitality expertise. Our operational ethos is clear and focused from Treebo Club, an innovative distribution platform and extremely rewarding loyalty programme to Hotel Superhero, a cutting-edge SaaS solution and a comprehensive hotel management software.

With a strong technological foundation and a passion for hospitality, THV aims to deliver exceptional experiences across our diverse portfolio. Our range of brands—Itsy Hotels, Treebo, Treebo Premium and Medalio—provides a symphony of choices that blend quality, comfort and affordability.

Treebo

About The Role:

We are looking for a dynamic digital marketing professional to spearhead our mobile app marketing efforts. This role involves crafting and executing data-driven strategies to acquire new users and engage existing ones, optimizing app store listings through ASO experiments, and driving performance across key marketing channels such as Google AdWords, Facebook, and affiliates. The ideal candidate will have 4-6 years of experience in app marketing, hands-on expertise with tools like Appsflyer and MoEngage, and a proven track record in scaling app growth through creative campaigns and performance-driven initiatives.

Key Responsibilities:

• Creating and driving marketing plan for acquiring new and engaging existing users through data-driven mobile app user acquisition and growth strategies
• Manage & improve core KPIs of App marketing including campaigns on Google AdWords, Facebook
• Scale the affiliate channel for App installs by filtering out affiliates generating fraud installs
• Drive end-to-end ASO levers & competition monitoring
• Measure and report performance of all app marketing campaigns, and assess against goals (ROI and KPIs)
• Gaining a deep understanding of end users through research and analytics(segmentation, behavior analysis etc.)
• Developing a communications strategy to effectively nurture and grow our addressable end-user base
• Optimizing Treebo's app store listings, and driving new user acquisition through organic with ASO experiments

What are we looking for:

• 4-6 years of digital marketing experience, with focus on mobile app marketing
• Hands-on knowledge of App marketing tools including Appsflyer, MoEngage including deep understanding of install & booking attribution models
• Proven track record of implementing ASO strategies & significantly moving organic App base
• Hands-on experience & understanding of marketing automation tools like MoEngage
• Good at a creative & content generation process to drive quality creatives
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Knowledge of social media and digital best practices for acquiring and nurturing mobile users.