The Email Marketing and Automation Specialist will design, implement, and analyze email marketing campaigns. This role includes developing automation workflows, segmenting audiences, and crafting compelling email content. The specialist will work closely with the marketing team to ensure all campaigns align with overall business objectives.

Responsibilities

Develop and execute email marketing campaigns to drive engagement and conversions.
Create and manage email automation workflows and nurture sequences.
Segment email lists based on demographics, behaviors, and engagement levels.
Craft compelling email copy and design using best practices for high engagement.
Conduct A/B testing to optimize email campaign performance.
Analyze campaign metrics and provide insights to improve future campaigns.
Collaborate with the marketing team to align email strategies with broader marketing initiatives.

Qualifications

Bachelor's degree in Marketing, Communications, or related field.
2+ years of experience in email marketing or digital marketing.
Proven experience with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo).
Strong understanding of email automation and segmentation techniques.
Excellent written and verbal communication skills.
Analytical mindset with a focus on data-driven marketing.

Skills

Email Marketing Platforms
Automation Tools
A/B Testing
Copywriting
HTML/CSS
Data Analysis
Google Analytics

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