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Account Planner

Account Planner

The Job Shop - India

2 - 3 years

0 Lacs

Mumbai Maharashtra India

Posted:1 month ago| Platform:

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Skills Required

research data analysis packaging positioning communication leadership strategy interpretation report synthesis presentation development storyboards model planning

Work Mode

On-site

Job Type

Full Time

Job Description

Account Planner Key Responsibilities: Uncover powerful consumer insights through market research and data analysis Create compelling brand briefs for advertising, packaging, and activations Develop strategic brand roadmaps and positioning platforms Spot cultural trends that shape consumer behavior Collaborate on innovative product and communication concepts Present findings and recommendations to client leadership teams Agency Experience (2-3 years) ATL agency background with FMCG/OTC/Telecom/White Goods brands Research Experience (2-3 years) Market research company experience, preferably FMCG-focused Essential Skills Research expertise: Brief creation, fieldwork, trade interviews, market visits Strategic thinking: Brand positioning, communication concepts, growth strategy Analytical prowess: Data interpretation, report synthesis, insight generation Communication: Excellent presentation and client interaction skills Creative development: Experience with storyboards, briefs, and research stimulus Bonus Points Familiar with Needscope Model, Brand Key, Innovation Funnel ATL communication planning experience Experience in working on New Business Development and pitches Show more Show less

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