Account Planner

You should have 3-5 years of work experience and be strong in terms of brand strategy. Your key responsibilities will include liaising with clients to identify specific business problems and develop ideas, communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign, gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socio-economics, and the market for the client's product and market share, finding an "angle" on a specific product or service on which to base an advertising campaign, researching the product or service to be advertised, which may involve gaining technical or specific knowledge, reconciling the differences between consumers" current perceptions of the brand and the way the client wishes the brand to be perceived, meeting the client to learn the background of the brand and advising on possible approaches to the target market, providing the creative team with a clearly defined brief that contains concise information on the product, audience, and strategy, presenting conclusions and ideas to clients and other agency staff, and analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.,