129 Ab Testing Jobs - Page 4

Plan, execute, & optimize Google Ads campaigns Conduct keyword research, audience targeting, & competitor analysis Create ad copies and A/B test variations for performance improvement Monitor and analyze campaign performance

We are looking for a results-driven Amazon Ad Expert to manage and optimize our Amazon Ads campaigns. The ideal candidate will have deep experience with Amazon PPC and a solid understanding of e-commerce marketing strategies. Youll be responsible for driving traffic, boosting conversions, and maximizing ROI across all Amazon ad types. Key Responsibilities Plan, launch, and manage Amazon ad campaigns (Sponsored Products, Sponsored Brands, Sponsored Display, and DSP if applicable). Perform keyword research, competitive analysis, and product segmentation for effective targeting. Monitor and optimize campaign performance metrics such as ACoS, ROAS, CTR, CVR, and TACoS. Manage advertising budgets and adjust bids and targeting to improve campaign efficiency. Develop ad strategies for product launches, promotions, and seasonal campaigns. Work closely with creative teams to ensure engaging and high-performing ad creatives. Provide detailed weekly/monthly performance reports with insights and action plans. Keep up-to-date with Amazon Ads platform updates, trends, and policy changes. Test and implement new ad types, features, and strategies to stay competitive. Requirements 2+ years of hands-on experience managing Amazon PPC campaigns. Strong knowledge of Amazon Advertising Console and Seller Central. Proficiency with keyword research and ad optimization tools (e.g., Helium 10, Jungle Scout, Pacvue, Perpetua, Sellics). Solid understanding of performance marketing metrics and e-commerce funnels.. Strong communication and reporting skills.

Job Description Were looking for a Performance Marketing Manager to lead and scale all paid campaigns for Quicoo , a bold new super app launching across Rideshare and Courier verticals in Australia. This is a remote full-time role (India-based) where you’ll take full ownership of paid user acquisition , optimize campaign ROIs , and drive installs, leads, and conversions across Meta, Google, and app platforms. You’ll work directly with a fast-moving team focused on results, not fluff. Key Responsibilities: Plan, launch, and manage performance marketing campaigns across Google Ads, Meta Ads, and UAC (App campaigns). Drive customer installs, driver signups, and business leads through strategic ad funnels. Optimize CPI, CPL, CAC, CTR, CPM, ROAS using data-driven experimentation and daily campaign insights. Build custom audiences, retargeting flows, and A/B tests across creative formats and platforms. Work with the creative/content team to produce high-performing visuals and copy. Track and report on campaign performance through dashboards and marketing audit scorecards. Own and manage the entire paid growth engine from top-of-funnel traffic to bottom-line results. Required Skills: 3–6 years of experience in performance marketing , preferably in B2C, mobile-first businesses. Proven expertise in Meta Ads, Google Ads, and App Install Campaigns (UAC) . Deep understanding of marketing KPIs: CAC, LTV, CTR, CPM, CPI, CPL, ROAS . Hands-on experience using GA4, Firebase, Mixpanel , or equivalent tools. Familiarity with UTM tracking, attribution tools (Branch, AppsFlyer), and funnel performance audits . Ability to work independently, meet weekly goals, and iterate based on data insights. Preferred Qualifications: Graduate in any discipline (Marketing, Business, or Communications preferred) MBA/PGDM in Marketing or Digital Marketing is a plus (not mandatory) Prior experience in rideshare, courier, mobility, or on-demand tech products is a strong bonus Perks: 100% remote role – work from anywhere in India Competitive monthly compensation Direct ownership of growth performance and outcomes Freedom to test, fail, and scale fast Be part of a global team launching in real cities with real-world impact

Strong background in SQL, Python, R, Tableau/ Google analytics/Power BI Exp working on metrics such as retention, churn, engagement and marketing analytics. Excellent visualization skills Mail us- info@a1selectors.com

Our Client is a US MNC in IT Educational Courses. This position requires one to have skills in managing Global Audience. Position is based out of Andheri(Mumbai) Responsibilities Be the end-to-end Product owner of Products running in 140+ countries while working with teams spread globally Be proficient at running Digital and Content Marketing Campaigns to ensure online dominance Translate technical details into benefits for the user Follow and analyze market trends to position & price products Develop product marketing strategies (pricing, advertising, product launching) Owning the responsibility of producing content such as white papers, videos, website copies, blogs, ad copies, product PMS & brochures Craft selling and branding messages across marketing channels: Landing pages, Socials, Channel Partners Good understanding of UI/UX, HTML and crafting Optimum User and Customer Journey Work with various teams (design, content, acquisition, product, sales) to plan and implement strategies Proficiently Run Paid and Organic Lead generating Campaigns Test marketing product features, releases and ad copy Run competitor surveys & intelligence gathering to benchmark features & innovations Plan and execute Expert Webinar Series, Advisory Board Meetings & Conferences, along with Competitions for the larger community Run customer & partner satisfaction surveys and translate learnings into process changes Evaluate projects using relevant KPIs and feedback from existing and prospective customers Requirements Proven experience as a Product Marketing Manager in a competitive digital industry with strong competitors Proven history of creating effective marketing programs A natural aptitude and interest for Technology along with deep experience working with technology solutions/ business will be a distinct advantage Expert in Market and Competitor analysis Familiar with product marketing tactics (e.g. integrated marketing campaigns) Expert knowledge of web all analytics tools (Google Analytics, WebTrends etc.) Tech Savvy Excellent communication skills Creativity Analytical mind and strong quantitative skills Background in design and copywriting is a plus BSc/BA/ MBA in Marketing, Communications or similar field

Experience: 1-5 Years Skills: Google Ads, Google Analytics, Google Tag Manager, SEMrush, Ahrefs, or Google Keyword Planner, A/B Testing, Campaign Management, Conversion Rate Optimisation (CRO), Excel/Google Sheets, Remarketing & Display Advertising Job Description: We are looking for a talented and analytical PPC Executive to manage and optimise Pay-Per-Click advertising campaigns for our clients. You will be responsible for ensuring that paid search campaigns are successful in driving traffic, generating leads, and increasing conversions. This role requires a detail-oriented professional who is passionate about data analysis and performance marketing, with experience using various tools and technologies to improve campaign performance.

Key Responsibilities:• Campaign Strategy : Develop effective Google AdWords strategies aligned with clients' business objectives and target audience to achieve desired results. Keyword Research: Conduct in-depth keyword research to identify relevant and high performing keywords for ad campaigns. Ad Creation : Create compelling and engaging ad copies that resonate with the target audience and drive clicks and conversions. Campaign Management: Set up and manage Google AdWords campaigns across various platforms (Search, Display, Video, Shopping, etc.) to ensure maximum ROI. Budget Allocation: Monitor and allocate budgets effectively to achieve the best possible results within the specified CTC range. A/B Testing: Continuously test and optimize ad creatives, landing pages, and campaign settings to improve performance. Performance Analysis: Analyse campaign data, draw insights, and provide actionable recommendations for improving campaign performance and achieving KPIs. Conversion Tracking: Implement and monitor conversion tracking to measure the success of campaigns accurately. Competitor Analysis: Conduct regular competitor analysis to stay informed about the industry landscape and identifies new opportunities. Reporting: Prepare regular reports showcasing campaign performance and progress to clients and internal stakeholder Requirements Minimum 2 years of hands-on experience in Google AdWords for real estate industry. Proficiency in creating and managing Google AdWords campaigns across various platforms. Strong analytical skills and the ability to derive insights from campaign data. Knowledge of SEO, SEM, and other digital marketing channels is an advantage. Excellent communication and presentation skills. Updated with the latest trends and best practices in digital marketing. Google AdWords certification is preferred.

About the Role : We are seeking for dynamic and results-driven Business Product Manager with a strong understanding of AI to join our growing team. In this role, you will be responsible for defining and driving the strategy, roadmap, and execution for creating AI-powered Products & process ecosystem. You will work closely with AI/ML engineers, data scientists, design, business team, and other stakeholders to deliver innovative AI-driven products that meet our customers' needs and drive business growth. We are focusing on someone who has the experience into the Underwritting, Customer Profiling, Customer Segmentations, Credit Score Card Model. The person should have the expertise into the Business side. Preferred candidates are who is working in NBFC and having the experience into the Housing Finance Industry (HFC). Preferred Additional Qualifications : - Experience with AI/ML tools or technologies - Experience in building customer interactions platform - Experience with A/B testing, and user analytics , especially related to AI-powered features - Familiarity with ethical considerations in AI development - Candidate should be more into Implement or nor Developer.

What will you do: Develop a thorough understanding of the healthcare market, competitive products, and e-commerce market dynamics to gain insights into latest market trends and competitors movements Gather, analyze and distribute intelligence on products, competitors and customer behaviors across different platforms to support product development team on product discovery and conceptualization Be the go-to person for the product, collaborate with cross-functional Product, Analytics and Strategy teams to help determine product vision, strategy and roadmap of capabilities Conduct regular competitive analysis on feature enhancement and feature roll outs by competitors Use product usage data to understand customer pain points and recommend possible solutions to the product team Constant learning and collaborating with the team to develop best practices on product configuration Designing A/B and multivariate experiments to test out multiple hypotheses Own complete end to end analytics of a product pod What are we looking for: Experience in various Analytics & Data Extraction tools such as SQL, Excel, Tableau etc. (Good to have - Google Analytics, MixPanel, Metabase, etc. Ability to gather insights around product performance and user engagement / retention from clickstream data. Understanding of what drives user engagement and retention and how data can be used to evaluate this Solid presentation and communication skills to highlight data trends, insights and recommendations to improve engagement 3+ years experience in online products (App/Web products) is a must (3 to 4 years is preferred) Experience in instrumentation of data (events, screens, goals, etc) capturing for above platforms

Job Description: Role Overview: We are looking for an experienced BI/Analytics Lead with a strong background in delivery and extensive experience with multiple BI tools. The ideal candidate will have a proven track record in designing and building semantic data layers for self-service discovery and reports, as well as managing reporting platforms and centers of excellence (CoE). Key Responsibilities: Lead and manage BI and analytics projects, ensuring successful delivery. Design and build semantic data layers to enable self-service data discovery and reporting. Oversee report migration and rationalization projects. Leverage Generative AI (GenAI) for conversational AI and advanced analytics. Manage and optimize reporting platforms, ensuring high performance and reliability. Establish and lead a Reporting Center of Excellence (CoE). Collaborate with stakeholders to understand business requirements and translate them into technical solutions. Mentor and guide a team of BI developers and analysts. Required Skills and Experience: Extensive experience with BI tools such as Power BI, Tableau, and Qlik. Proven experience in designing and building semantic data layers. Strong project management skills with a focus on delivery. Hands-on experience with report migration and rationalization. Experience leveraging GenAI for conversational AI and analytics. Proven track record in designing and building Reporting CoEs. Excellent communication and interpersonal skills. Strong analytical and problem-solving abilities. Ability to work in a fast-paced, dynamic environment. Preferred Qualifications: Certifications in BI tools (e.g., Microsoft Certified: Data Analyst Associate, Tableau Desktop Specialist). Experience with other BI tools and platforms. Familiarity with data governance and security best practices. Knowledge of machine learning and AI technologies.

Req- Meta Ads Expert Salary - 50k Exp- 3 years Location - GURGAON Shift Time - 10AM - 7PM 5.5 DAYS WORKING Immedaite joiner interview process - telephonic then f2f send me your cv on whatsapp - 8512850830

Salary: 15 to 30 LPA Exp: 3 to 8 years Location: Bangalore/Gurgaon Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools, ETL etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and ETL processes. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 3-8 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intelligence, Campaign Analytics, Marketing Analytics, etc. . Strong proficiency in tools like Tableau for data visualization; Advance SQL knowledge preferred. Experience working with big data technologies like Hadoop ecosystem (Hive), Spark; familiarity with Python programming language required.

Execute targeted campaigns via Email, WhatsApp, SMS, etc., using tools like MoEngage/Clevertap. Analyze CTRs, conversions, manage cohorts, run A/B tests, and coordinate across product categories to drive personalized, data-driven communication.

The Digital Marketing Operations Executive will report to our Head of Global Marketing and preferably be based out of Bangalore, India. They will liaise closely with our Marketing and Technology team members who work out of our offices around the world. What well offer: Competitive salary Bonus scheme Flexible working hours and a hybrid working model Wider scope for learning, working with global teams Career progression opportunities What youll do: As a Digital Marketing Operations Executive, you will be at the forefront of our digital marketing initiatives. You will support the content team by uploading content to our websites, including blog articles, itineraries, and reviews. Your role will be crucial in managing content across five websites in four languages, ensuring timely and accurate updates. Your responsibilities will involve closely collaborating with our content, CRM, and tech teams to ensure flawless data tracking across relevant platforms. You will implement and validate tracking codes for Google Adwords, Bing, Hubspot, and Facebook, bringing to bear your experience with Google Tag Manager. Additionally, you will test and validate website forms and questionnaires, ensuring they are accurately mapped to our database. You will work with developers to test and validate updates on dev servers before deployment, ensuring a robust Quality Assurance process. Your role will also encompass supporting SEO-related tasks, including running weekly crawls, fixing errors, and contributing to larger initiatives. You will assist the content teams with any technical issues, working closely with developers to resolve bugs. Experience with A/B testing and keyword research for SEO will be advantageous. What youll bring: Proactive and hands-on experience with managing website tickets and solving problems/bugs. Basic knowledge of HTML. QA testing experience for websites, forms, and questionnaires. Proven implementation of Google Analytics tracking, and tracking for Hubspot and Facebook pixel. Outstanding collaboration skills and the ability to support teams efficiently. Strong English communication skills. High attention to detail and a dedication to quality. Flexibility, agility, and a willingness to learn. Strong problem-solving abilities and prioritization skills. A university degree and a minimum of 3 years of experience in website operations, digital marketing, or technology. Knowledge of website usability, development, and landing page optimization is a plus. SEO knowledge and the ability to conduct keyword research are a plus. Experience working with international teams is a plus.

Associate Product Manager Location: Bengaluru Job Type: Full-time About Us: UPL Ltd. is a global provider of sustainable agriculture solutions - technology & services like IOT & innovations in agriculture, etc. for good plant growth. UPL is committed to strengthening food security in over 138 countries by offering world-class technologies and solutions for sustainable agriculture production. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream, and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders, and visionaries . As UPL accelerates and operationalizes its Digital Roadmap; it has become apparent there is a need for a team and structure that will be responsible for building high-quality enterprise products and platforms at scale. Technical Product Management will play an integral part of the Global Technology team as we move into a technology-led strategy for UPL , with the Business Analyst being an essential component of that team. This function has a deep understanding of how to bring the best of Global Tech together, including a deep understanding of how to leverage platform capabilities. WHO ARE WE LOOKING FO R: We are looking for a Business Analyst to support the Centre for Digital Transformation . The role will partner with Engineering, business counterparts and collaborate with diverse cross-function team members to execute complex and strategic product initiatives. The BA will liaison with the Product Teams and help them transform vision into action and create measurable product plans. We are looking for an individual who has experience in supporting and building innovative products in the B2B/B2C space and can help execute multiple parallel workstreams in collaboration with engineering, business, program, and operations teams. WHAT YOU WILL WORK ON : * Work with the Product team and stakeholders to help build product backlog for a function in partnership with Engineering teams and the business * Partner with all stakeholders to understand Business needs, outcomes and value and ensure roadmaps are aligned to those needs . * Ensuring Tech Team roadmaps account for and integrate dependencies across functional areas within Domains * Collaborating with other TPM's, Domain TPM's other l eader s to address dependencies across Global Tech; provide inputs into overall end to end execution roadmap development * Serve as the liaison between business stakeholders and technical teams . * Maintain comprehensive documentation of requirements, produces and outcomes * Use a value framework to make product and platform decisions * Drive the execution steps with Delivery teams in accordance with the value framework * Track value delivered, product adoption, performance, and execution against the end to end roadmap and help adjusting roadmaps as necessary * Ensure functional maturity throughout all levels of the Tech Team, including support for the discipline . WHAT YOU BRING: You will be skilled in business analysis and analytics delivery. You are a structured and data-driven thinker, and have excellent interpersonal skills. Experience in building quality technical products and enabling business capabilities and objectives through technology will be critical. You should be comfortable conducting user research, usability testing, A/B testing, and rapid prototyping. You should be a skilled communicator with experience forming alliances and bringing together multiple stakeholders to execute on a common mission. You should have at least 3+ years of experience as a business analyst in a technology-centric business and clearly demonstrated these skills: Strong Analytical and Data Visualization Skills Great business acumen communication and interpersonal skills skills Excellent analysis and problem-solving skills Proficiency in data analysis tools and software (e.g., SQL, Excel, Tableau) Strong meeting and work session facilitation skills Strong project planning and organizational skills Experience in Agile methodology Experience working with cross-functional teams in a dynamic environment Validated ability to adapt to new technologies and tools, changing needs, processes, and ambiguity U nderstanding of Design Thinking Concepts and Design Leadership Understanding of Value-Driven Frameworks Understanding of enterprise-level platforms and technologies.

Job Title: Digital Marketing Specialist / Digital Marketing Manager Education & Qualification: • Bachelors/Master’s degree in Marketing, Digital Marketing, Business Administration, or a related field. Technical Skills: • Expertise in SEO, SEM, PPC, Google Ads, Google Analytics, social media advertising, and email marketing. • Strong knowledge of content marketing, lead generation, and conversion rate optimization. • Familiarity with CRM tools, marketing automation platforms, and A/B testing. Experience: • 2-5 years of experience in digital marketing (preferably in the education sector). • Proven track record of managing successful paid and organic marketing campaigns. Job Responsibilities: 1. Content &Campaign Management: Develop and execute digital marketing strategies to drive traffic and lead generation. Create and manage content for websites, blogs, and social media channels. Oversee PPC and social media advertising campaigns. 2. SEO & Data Analytics: Conduct keyword research and implement SEO best practices. Monitor and optimize campaigns using Google Analytics and other data tools. 3. Collaboration &Strategy: Work cross-functionally with design, sales, and content teams to enhance marketing performance. Analyze data and optimize marketing strategies for higher engagement and conversions. 4. Email & Social Media Marketing: Plan and execute targeted email marketing campaigns. Manage social media channels, monitor engagement, and develop audience growth strategies.

Develop & execute digital mktg strategy, track key growth KPIs on daily basis Manage marketing & product funnel of early users Conduct AB testing of creative & landing page Track competitor comparison metrics & identify the gaps to improve metrics Required Candidate profile In-depth knowledge of marketing channels (Google, Meta, programmatic channels) Should have full understanding marketing and product funnel Should be capable to handle multiple product at the same time

Job Description Assist in integration testing of internal tools and third-party systems to ensure seamless functionality. Support CRM testing by validating workflows, data integrity, and user interface consistency. Utilize basic knowledge of HTML and CSS to troubleshoot and resolve front-end issues. Collaborate with QA and development teams in conducting automation testing using predefined scripts. Participate in bug identification and resolution , documenting issues clearly for development teams. Manage and track support requests and incidents through the JIRA Service Desk platform. Contribute to user support by resolving tickets, providing clear documentation, and ensuring timely follow-ups. Assist in creating and maintaining technical documentation for recurring issues and test cases. Gain hands-on experience in IT support processes, software testing, and service desk operations. Communicate effectively with cross-functional teams to support ongoing technical improvements.

We Have An Urgent Hiring An PPC Specialist/Performance Marketing Role & Responsibilities Plan, create, and manage PPC campaigns across Google Ads, Bing, Facebook, LinkedIn, and other platforms. Conduct keyword research and selection for pay-per-click campaigns. Analyze campaign performance and provide actionable insights and recommendations. Manage budgets effectively to maximize ROI. Optimize landing pages for conversion rate improvement. Create compelling ad copy and conduct A/B testing to refine messaging. Monitor competitors paid media strategies. Generate weekly and monthly performance reports for key stakeholders. Stay updated with industry trends, tools, and best practices in paid media. Requirement 4+ years of experience in managing PPC campaigns. Strong understanding of Google Ads, Microsoft Advertising, and social media ad platforms. Experience with Google Analytics and conversion tracking. Proficiency with PPC tools like SEMrush, SpyFu, Google Keyword Planner, etc. Excellent analytical and problem-solving skills. Strong attention to detail and ability to manage multiple campaigns. Interested Candidates Share your updated resume on this mail id nisha@allianceinternational.co.in Contact Number- 9099408000

Title:5+ years of experience in analytics / marketing analytics, Data Science and AB testing Location: Noida & Bangalore (WFO) Job Description: Web and A/B Testing & Optimization AnalystPosition Summary: As a Web / AB Testing & Optimization Analyst for the Adobe.com and Customer Insights team, you will be using many of the tools in the Adobe Marketing Cloud (i.e. Adobe Analytics, Target) as well as working in a new state-of-the-art Big Data (Hadoop) environment. As an extended member of a globally distributed analytics team, you will be responsible for analytics associated with Adobes web, mobile and in-product Testing Program. The successful candidate will be responsible for supporting an ongoing Marketing Optimization program in US/EMEA/APAC as well as driving insights from behavioral analysis. Specific responsibilities include calculating test results of A/B Split and Multivariate tests, supporting ideation processed and coming up with hypotheses, reviewing test charters (ie. critiquing test hypothesis and ensuring methodological rigor and proper configuration). The candidate will also be required to deep dive on customer journeys to extract insights on how the website and content is performing. The ideal candidate is a strategic, analytical thinker, results and detail oriented, and possesses the know-how to help optimize business performance. You must be a self-starter, have demonstrated ability to influence decision makers with data, be comfortable with change and have a desire to learn new tools and analytics techniques. Success in this role greatly depends on your ability to work in a matrixed environment, building rapport and developing effective working partnerships with internationally based team counterparts. Job Description: Responsibilities: Review test hypotheses, help develop comprehensive test plans and success metrics, performing quality assurance on test cells, and calculating the final test results and deep dive analysis of the test results and craft Test Summaries using both behavioral and voice of the customer analytics to provide actionable insights for key business stakeholders. Use experimental design to optimize website and marketing activities as well as new in-product initiatives. Utilize best-in-class analytics tools, including the Adobe Marketing Cloud (eg. Target, Adobe Analytics etc.) to analyze test results and provide interpretation, guidance, and recommendations to aid marketing decision making Partner with Marketing to identify key visitor segments, draft user stories for the ideal customer experience for each segment Monitoring changes and trends of online for customer behavior Effectively respond to requests for ad hoc analyses. Collaborate with other team members to synthesize learnings from other analyses/sources to present holistic analysis and recommendations to stakeholders. Ensure solutions are scalable, repeatable, effective, and meet the expectations of stakeholders. Identify opportunities to teach stakeholders basic analytics to educate and empower users. Skills Proficient in Adobe Analytics, Analysis Workspace, Excel, PPT and SQL. Expert in A/B and Multivariate testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to draw meaningful business insights across multiple tests. Experience with web analytics tools such as Adobe Analytics (strongly preferred) or Google Analytics Good understanding of Microsoft Excel, SQL , Visualization and experience with Big Data tools like Hadoop and Hive. Knowledge of test design and combining disparate data sources is a plus.

Position: Customer Retention and Email Channel Specialist Position Overview: The Customer Retention and Email Channel Specialist will be responsible for creating B2B email marketing strategies and have a proven track record of driving new user acquisition, effective customer engagement, increased conversion, and improved revenue. The ideal candidate will have an excellent communication skill, and the ability to analyse and optimize campaigns for maximum results. Key Responsibilities of an Customer Retention and Email Channel Specialist: Developing and implementing retention strategies: Creating campaigns, designing lifecycle programs, and leveraging email and other marketing channels to engage and retain customers. Improving conversion rates through onboarding campaigns: Designing and executing targeted onboarding email sequences that guide users from signup to activation and ultimately to conversion, especially for SaaS, FinTech and Tax Compliance platforms. Analyzing customer data: Understanding customer behavior, identifying trends, and segmenting audiences to deliver personalized and relevant content. Creating engaging content: Developing compelling, value-driven messaging that resonates with different customer segments and fosters brand loyalty. Managing multiple email marketing campaigns: Planning, designing, executing, and monitoring email campaigns to drive customer engagement and repeat purchases. Measuring and optimizing performance: Tracking KPIs such as open rates, click-through rates, conversion rates, churn rate, and customer lifetime value to continuously improve campaign effectiveness. Collaborating with cross-functional teams: Working closely with sales, customer success, product, design, and content teams to align strategies and improve the overall customer experience. Maintaining a high-quality email list: Regularly cleaning and updating the subscriber list to ensure accuracy, reduce bounce rates, and comply with data privacy regulations (e.g., GDPR, CAN-SPAM). Implementing email deliverability best practices: Using tools and techniques to avoid spam filters, such as maintaining proper domain authentication (SPF, DKIM, DMARC), list hygiene, and email frequency control. A/B testing and experimentation: Running controlled experiments on subject lines, content, design, and send times to optimize engagement and conversion rates. Staying updated with industry trends and compliance: Monitoring changes in email marketing trends, tools, technologies, and compliance laws to ensure strategies are current and effective. Automating workflows: Building and managing automated email sequences such as welcome series, cart abandonment, post-purchase follow-ups, and re-engagement campaigns to nurture leads and customers. Skills and Qualifications: Strong analytical skills: Ability to analyze campaign data, identify trends, and make informed, data-driven decisions. Excellent copywriting and communication: Ability to write clear, persuasive, and audience-specific email content, particularly in regulated industries like FinTech and U.S. Tax. Creative thinking: Ability to develop innovative and engaging strategies that drive results. Industry-specific experience (SaaS): Understanding product-led growth, customer journeys, and subscription models. Project management skills: Skilled in managing multiple projects and deadlines while collaborating across teams. Experience with CRM and marketing automation platforms: Proficiency with tools such as Salesforce, MoEngage, ConvertKit, HubSpot, Mailchimp, or similar platforms. Understanding of digital marketing channels: Familiarity with SEO, social media, paid ads, and content marketing in relation to email campaigns. HTML and email design basics: Knowledge of responsive email templates and design best practices is a plus. Audience segmentation and personalization: Expertise in targeting the right users with the right message at the right time. Compliance knowledge: Understanding of email marketing laws and standards including GDPR, and CAN-SPAM. Regulatory and deliverability knowledge: Deep understanding of data protection laws, compliance requirements, and how to maintain healthy sender reputations.

Job Title: Senior UX Designer Job Location: Noida, Sector-64 Position Summary: Specialized in creating wireframes and prototypes using Invision and have driven A/B testing processes that improved conversion rates by 20%. With a proven track record in assisting product teams across industries (EdTech - prefer), consistently recognized for innovative solutions. Key Responsibilities: We're seeking a highly creative individual with exceptional skills in designing digital products. If you thrive on innovation and crafting visually stunning and user-friendly designs, we want you on our team. Create wireframes, prototypes, high-fidelity designs, and visualizations using Figma. Develop user-centric design solutions through research, strategy, and execution. Collaborate with cross-functional teams to ensure effective communication and project delivery. Communicate design ideas and prototypes to developers. Conduct usability testing and gather feedback from users to inform design decisions. Stay up to date with industry trends and best practices in UI/UX design. Plan, create, and execute A/B and multivariate tests to evaluate design effectiveness Skills & Qualification: Design Deck A minimum of 5 to 7 years of UX design experience is required. Strong portfolio of design projects. Excellent communication skills. Problem-solving aptitude & Design Thinking. Bachelors degree in design, Computer Science, Technology or in related fields. MUI components Figma Extensive experience in using UX design best practices to design solutions. Familiarity with accessibility standards and inclusive design practices Ability to iterate designs and solutions efficiently and intelligently

Job Title Front-End Developer Experience 5-10 Years Location Bangalore : Meet with stakeholders, customers, and project teams to collect requirements, scope projects, and contribute to creative and technical concepts Implement modifications to existing campaigns to accommodate changes in user requirements Employ best practices in developing, conducting, and interpreting A/B tests and personalization campaigns focused on user experience and effectiveness against project goals Identify areas for improvements and assist in managing projects to implement enhancements to completion Maintain campaign code in GitHub following established organization standards and development guidelines Ensure team process to enter and track implementation information including work items, tasks and issue management using JIRA Job Requirements: Must have 5+ years minimum experience in building and maintaining web applications. Must have experience in web technologies HTML5, CSS3, JSON, JavaScript, Web services (SOAP/REST). Must have Experience in CSS and JavaScript frameworks like Bootstrap, jQuery etc. Experience with SASS/LESS frameworks. Experience with source control systems like TFS, GIT etc. Experience with JavaScript application frameworks such as Angular, React or Vue.js is a plus. Knowledge of scripting languages and object-oriented concepts. Experience with Agile / Scrum software development practices. Excellent troubleshooting and communication skills. Experience in any content management systems (CMS) preferred but not required. Ability to work independently and as part of a team. A/B Testing or Personalization experience is preferred, but not required. Bachelor's degree in computer science, engineering or a related discipline with an information technology focus or equivalent experience.

Key Responsibilities: As a Lead Product Manager, you will be responsible for: Defining and owning the product roadmap, prioritizing features and initiatives based on customer needs, business goals, competitive analysis, and data-driven decision-making. Working closely with engineering, design, and other cross functional teams to bring new products and features to market. Empowering your team by giving context, setting direction and building alignment across stakeholders. Measuring and tracking the performance of products and features, and make necessary adjustments to improve results. Working closely with the marketing team to ensure the successful acquisition and retention of users for the product. Being the spokesperson of the product and create awareness and understanding of the product among target customers and stakeholders. Key Requirements: 8+ years of experience in a product management role in a fast-growing startup. Strong domain knowledge of capital markets, Indian stock markets, trading, and investing. Deep understanding of product lifecycle management, product analytics, and data-driven decision-making. Experience using analytic platforms such as Google Analytics, Clevertap etc. Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams effectively. Excellent strategic thinking and problem-solving skills. Ability to work independently and as part of a team.

Job Title: Data Analyst Location: Bangalore Experience: 1- 3 years Industry: Insurtech / Employee Benefits Company: Pazcare Job Type: Full-Time Job Summary: Pazcare is seeking a Data Analyst to help us unlock actionable insights from our growing datasets across insurance, wellness, and employee benefits. You will work closely with our business, product, and growth teams to drive data-informed decision-making. Responsibilities: Collect, clean, and analyze structured and unstructured data across various channels. Design and maintain dashboards to track key metrics and business KPIs. Perform root-cause analyses and identify actionable insights for product and growth teams. Collaborate with stakeholders to define data requirements and reporting goals. Present findings clearly with visualizations, summaries, and recommendations. Requirements: 13 years of experience in a data analyst or business intelligence role. Proficiency in SQL and spreadsheet tools like Excel/Google Sheets. Experience with data visualization tools (Tableau, Power BI, Looker, or similar). Familiarity with scripting in Python or R for data wrangling and analysis. Strong analytical thinking and attention to detail. Excellent communication and presentation skills. Nice to Have: Experience working with insurance or employee benefits data. Exposure to data warehouses (BigQuery, Snowflake, Redshift). Understanding of basic statistical methods and/or A/B testing.