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5.0 - 7.0 years
10 - 18 Lacs
Noida
Work from Office
Develop & execute digital mktg strategy, track key growth KPIs on daily basis Manage marketing & product funnel of early users Conduct AB testing of creative & landing page Track competitor comparison metrics & identify the gaps to improve metrics Required Candidate profile In-depth knowledge of marketing channels (Google, Meta, programmatic channels) Should have full understanding marketing and product funnel Should be capable to handle multiple product at the same time
Posted 1 month ago
0.0 - 1.0 years
0 Lacs
Gurugram
Work from Office
Job Description Assist in integration testing of internal tools and third-party systems to ensure seamless functionality. Support CRM testing by validating workflows, data integrity, and user interface consistency. Utilize basic knowledge of HTML and CSS to troubleshoot and resolve front-end issues. Collaborate with QA and development teams in conducting automation testing using predefined scripts. Participate in bug identification and resolution , documenting issues clearly for development teams. Manage and track support requests and incidents through the JIRA Service Desk platform. Contribute to user support by resolving tickets, providing clear documentation, and ensuring timely follow-ups. Assist in creating and maintaining technical documentation for recurring issues and test cases. Gain hands-on experience in IT support processes, software testing, and service desk operations. Communicate effectively with cross-functional teams to support ongoing technical improvements.
Posted 1 month ago
3.0 - 5.0 years
2 - 4 Lacs
Ahmedabad
Work from Office
We Have An Urgent Hiring An PPC Specialist/Performance Marketing Role & Responsibilities Plan, create, and manage PPC campaigns across Google Ads, Bing, Facebook, LinkedIn, and other platforms. Conduct keyword research and selection for pay-per-click campaigns. Analyze campaign performance and provide actionable insights and recommendations. Manage budgets effectively to maximize ROI. Optimize landing pages for conversion rate improvement. Create compelling ad copy and conduct A/B testing to refine messaging. Monitor competitors paid media strategies. Generate weekly and monthly performance reports for key stakeholders. Stay updated with industry trends, tools, and best practices in paid media. Requirement 4+ years of experience in managing PPC campaigns. Strong understanding of Google Ads, Microsoft Advertising, and social media ad platforms. Experience with Google Analytics and conversion tracking. Proficiency with PPC tools like SEMrush, SpyFu, Google Keyword Planner, etc. Excellent analytical and problem-solving skills. Strong attention to detail and ability to manage multiple campaigns. Interested Candidates Share your updated resume on this mail id nisha@allianceinternational.co.in Contact Number- 9099408000
Posted 1 month ago
5.0 - 10.0 years
15 - 27 Lacs
Noida, Bengaluru
Work from Office
Title:5+ years of experience in analytics / marketing analytics, Data Science and AB testing Location: Noida & Bangalore (WFO) Job Description: Web and A/B Testing & Optimization AnalystPosition Summary: As a Web / AB Testing & Optimization Analyst for the Adobe.com and Customer Insights team, you will be using many of the tools in the Adobe Marketing Cloud (i.e. Adobe Analytics, Target) as well as working in a new state-of-the-art Big Data (Hadoop) environment. As an extended member of a globally distributed analytics team, you will be responsible for analytics associated with Adobes web, mobile and in-product Testing Program. The successful candidate will be responsible for supporting an ongoing Marketing Optimization program in US/EMEA/APAC as well as driving insights from behavioral analysis. Specific responsibilities include calculating test results of A/B Split and Multivariate tests, supporting ideation processed and coming up with hypotheses, reviewing test charters (ie. critiquing test hypothesis and ensuring methodological rigor and proper configuration). The candidate will also be required to deep dive on customer journeys to extract insights on how the website and content is performing. The ideal candidate is a strategic, analytical thinker, results and detail oriented, and possesses the know-how to help optimize business performance. You must be a self-starter, have demonstrated ability to influence decision makers with data, be comfortable with change and have a desire to learn new tools and analytics techniques. Success in this role greatly depends on your ability to work in a matrixed environment, building rapport and developing effective working partnerships with internationally based team counterparts. Job Description: Responsibilities: Review test hypotheses, help develop comprehensive test plans and success metrics, performing quality assurance on test cells, and calculating the final test results and deep dive analysis of the test results and craft Test Summaries using both behavioral and voice of the customer analytics to provide actionable insights for key business stakeholders. Use experimental design to optimize website and marketing activities as well as new in-product initiatives. Utilize best-in-class analytics tools, including the Adobe Marketing Cloud (eg. Target, Adobe Analytics etc.) to analyze test results and provide interpretation, guidance, and recommendations to aid marketing decision making Partner with Marketing to identify key visitor segments, draft user stories for the ideal customer experience for each segment Monitoring changes and trends of online for customer behavior Effectively respond to requests for ad hoc analyses. Collaborate with other team members to synthesize learnings from other analyses/sources to present holistic analysis and recommendations to stakeholders. Ensure solutions are scalable, repeatable, effective, and meet the expectations of stakeholders. Identify opportunities to teach stakeholders basic analytics to educate and empower users. Skills Proficient in Adobe Analytics, Analysis Workspace, Excel, PPT and SQL. Expert in A/B and Multivariate testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to draw meaningful business insights across multiple tests. Experience with web analytics tools such as Adobe Analytics (strongly preferred) or Google Analytics Good understanding of Microsoft Excel, SQL , Visualization and experience with Big Data tools like Hadoop and Hive. Knowledge of test design and combining disparate data sources is a plus.
Posted 1 month ago
5.0 - 10.0 years
10 - 20 Lacs
Hyderabad
Work from Office
Position: Customer Retention and Email Channel Specialist Position Overview: The Customer Retention and Email Channel Specialist will be responsible for creating B2B email marketing strategies and have a proven track record of driving new user acquisition, effective customer engagement, increased conversion, and improved revenue. The ideal candidate will have an excellent communication skill, and the ability to analyse and optimize campaigns for maximum results. Key Responsibilities of an Customer Retention and Email Channel Specialist: Developing and implementing retention strategies: Creating campaigns, designing lifecycle programs, and leveraging email and other marketing channels to engage and retain customers. Improving conversion rates through onboarding campaigns: Designing and executing targeted onboarding email sequences that guide users from signup to activation and ultimately to conversion, especially for SaaS, FinTech and Tax Compliance platforms. Analyzing customer data: Understanding customer behavior, identifying trends, and segmenting audiences to deliver personalized and relevant content. Creating engaging content: Developing compelling, value-driven messaging that resonates with different customer segments and fosters brand loyalty. Managing multiple email marketing campaigns: Planning, designing, executing, and monitoring email campaigns to drive customer engagement and repeat purchases. Measuring and optimizing performance: Tracking KPIs such as open rates, click-through rates, conversion rates, churn rate, and customer lifetime value to continuously improve campaign effectiveness. Collaborating with cross-functional teams: Working closely with sales, customer success, product, design, and content teams to align strategies and improve the overall customer experience. Maintaining a high-quality email list: Regularly cleaning and updating the subscriber list to ensure accuracy, reduce bounce rates, and comply with data privacy regulations (e.g., GDPR, CAN-SPAM). Implementing email deliverability best practices: Using tools and techniques to avoid spam filters, such as maintaining proper domain authentication (SPF, DKIM, DMARC), list hygiene, and email frequency control. A/B testing and experimentation: Running controlled experiments on subject lines, content, design, and send times to optimize engagement and conversion rates. Staying updated with industry trends and compliance: Monitoring changes in email marketing trends, tools, technologies, and compliance laws to ensure strategies are current and effective. Automating workflows: Building and managing automated email sequences such as welcome series, cart abandonment, post-purchase follow-ups, and re-engagement campaigns to nurture leads and customers. Skills and Qualifications: Strong analytical skills: Ability to analyze campaign data, identify trends, and make informed, data-driven decisions. Excellent copywriting and communication: Ability to write clear, persuasive, and audience-specific email content, particularly in regulated industries like FinTech and U.S. Tax. Creative thinking: Ability to develop innovative and engaging strategies that drive results. Industry-specific experience (SaaS): Understanding product-led growth, customer journeys, and subscription models. Project management skills: Skilled in managing multiple projects and deadlines while collaborating across teams. Experience with CRM and marketing automation platforms: Proficiency with tools such as Salesforce, MoEngage, ConvertKit, HubSpot, Mailchimp, or similar platforms. Understanding of digital marketing channels: Familiarity with SEO, social media, paid ads, and content marketing in relation to email campaigns. HTML and email design basics: Knowledge of responsive email templates and design best practices is a plus. Audience segmentation and personalization: Expertise in targeting the right users with the right message at the right time. Compliance knowledge: Understanding of email marketing laws and standards including GDPR, and CAN-SPAM. Regulatory and deliverability knowledge: Deep understanding of data protection laws, compliance requirements, and how to maintain healthy sender reputations.
Posted 1 month ago
5.0 - 10.0 years
7 - 15 Lacs
Noida
Work from Office
Job Title: Senior UX Designer Job Location: Noida, Sector-64 Position Summary: Specialized in creating wireframes and prototypes using Invision and have driven A/B testing processes that improved conversion rates by 20%. With a proven track record in assisting product teams across industries (EdTech - prefer), consistently recognized for innovative solutions. Key Responsibilities: We're seeking a highly creative individual with exceptional skills in designing digital products. If you thrive on innovation and crafting visually stunning and user-friendly designs, we want you on our team. Create wireframes, prototypes, high-fidelity designs, and visualizations using Figma. Develop user-centric design solutions through research, strategy, and execution. Collaborate with cross-functional teams to ensure effective communication and project delivery. Communicate design ideas and prototypes to developers. Conduct usability testing and gather feedback from users to inform design decisions. Stay up to date with industry trends and best practices in UI/UX design. Plan, create, and execute A/B and multivariate tests to evaluate design effectiveness Skills & Qualification: Design Deck A minimum of 5 to 7 years of UX design experience is required. Strong portfolio of design projects. Excellent communication skills. Problem-solving aptitude & Design Thinking. Bachelors degree in design, Computer Science, Technology or in related fields. MUI components Figma Extensive experience in using UX design best practices to design solutions. Familiarity with accessibility standards and inclusive design practices Ability to iterate designs and solutions efficiently and intelligently
Posted 1 month ago
5.0 - 10.0 years
1 - 5 Lacs
Bengaluru
Work from Office
Job Title Front-End Developer Experience 5-10 Years Location Bangalore : Meet with stakeholders, customers, and project teams to collect requirements, scope projects, and contribute to creative and technical concepts Implement modifications to existing campaigns to accommodate changes in user requirements Employ best practices in developing, conducting, and interpreting A/B tests and personalization campaigns focused on user experience and effectiveness against project goals Identify areas for improvements and assist in managing projects to implement enhancements to completion Maintain campaign code in GitHub following established organization standards and development guidelines Ensure team process to enter and track implementation information including work items, tasks and issue management using JIRA Job Requirements: Must have 5+ years minimum experience in building and maintaining web applications. Must have experience in web technologies HTML5, CSS3, JSON, JavaScript, Web services (SOAP/REST). Must have Experience in CSS and JavaScript frameworks like Bootstrap, jQuery etc. Experience with SASS/LESS frameworks. Experience with source control systems like TFS, GIT etc. Experience with JavaScript application frameworks such as Angular, React or Vue.js is a plus. Knowledge of scripting languages and object-oriented concepts. Experience with Agile / Scrum software development practices. Excellent troubleshooting and communication skills. Experience in any content management systems (CMS) preferred but not required. Ability to work independently and as part of a team. A/B Testing or Personalization experience is preferred, but not required. Bachelor's degree in computer science, engineering or a related discipline with an information technology focus or equivalent experience.
Posted 1 month ago
7.0 - 12.0 years
35 - 50 Lacs
Bengaluru
Work from Office
Key Responsibilities: As a Lead Product Manager, you will be responsible for: Defining and owning the product roadmap, prioritizing features and initiatives based on customer needs, business goals, competitive analysis, and data-driven decision-making. Working closely with engineering, design, and other cross functional teams to bring new products and features to market. Empowering your team by giving context, setting direction and building alignment across stakeholders. Measuring and tracking the performance of products and features, and make necessary adjustments to improve results. Working closely with the marketing team to ensure the successful acquisition and retention of users for the product. Being the spokesperson of the product and create awareness and understanding of the product among target customers and stakeholders. Key Requirements: 8+ years of experience in a product management role in a fast-growing startup. Strong domain knowledge of capital markets, Indian stock markets, trading, and investing. Deep understanding of product lifecycle management, product analytics, and data-driven decision-making. Experience using analytic platforms such as Google Analytics, Clevertap etc. Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams effectively. Excellent strategic thinking and problem-solving skills. Ability to work independently and as part of a team.
Posted 1 month ago
1.0 - 3.0 years
5 - 10 Lacs
Bengaluru
Work from Office
Job Title: Data Analyst Location: Bangalore Experience: 1- 3 years Industry: Insurtech / Employee Benefits Company: Pazcare Job Type: Full-Time Job Summary: Pazcare is seeking a Data Analyst to help us unlock actionable insights from our growing datasets across insurance, wellness, and employee benefits. You will work closely with our business, product, and growth teams to drive data-informed decision-making. Responsibilities: Collect, clean, and analyze structured and unstructured data across various channels. Design and maintain dashboards to track key metrics and business KPIs. Perform root-cause analyses and identify actionable insights for product and growth teams. Collaborate with stakeholders to define data requirements and reporting goals. Present findings clearly with visualizations, summaries, and recommendations. Requirements: 13 years of experience in a data analyst or business intelligence role. Proficiency in SQL and spreadsheet tools like Excel/Google Sheets. Experience with data visualization tools (Tableau, Power BI, Looker, or similar). Familiarity with scripting in Python or R for data wrangling and analysis. Strong analytical thinking and attention to detail. Excellent communication and presentation skills. Nice to Have: Experience working with insurance or employee benefits data. Exposure to data warehouses (BigQuery, Snowflake, Redshift). Understanding of basic statistical methods and/or A/B testing.
Posted 1 month ago
7 - 12 years
11 - 20 Lacs
Gurugram
Hybrid
Job Overview: Travelwings.com is looking for a dynamic and results-driven Manager - Performance Marketing to lead our digital growth initiatives. The role will focus on Google Ads and Facebook Ads , optimizing performance marketing campaigns to drive customer acquisition, engagement, and retention. The candidate will also manage a team of performance marketers and collaborate with cross-functional departments to maximize campaign effectiveness. Key Responsibilities: Develop, execute, and optimize performance marketing strategies across Google Ads, Facebook Ads, and other paid channels. Manage and scale paid media budgets effectively to ensure high ROI and customer acquisition cost (CAC) efficiency . Lead and mentor a team of performance marketing specialists, ensuring campaign execution aligns with business goals. Continuously analyze and optimize campaign performance metrics , including CTR, CPC, CPA, ROAS, and LTV. Work closely with the creative team to develop high-performing ad copies, visuals, and landing pages. Implement A/B testing strategies to improve conversion rates and ad performance. Collaborate with data analysts to generate insights from campaign performance and leverage data-driven decision-making. Stay updated with industry trends, algorithm updates, and best practices to maintain a competitive edge. Manage relationships with advertising partners, agencies, and platforms to explore new opportunities and technologies. Key Requirements: 7+ years of experience in performance marketing , with a focus on Google Ads and Facebook Ads. Proven track record of managing large-scale paid media budgets and delivering strong business results. Hands-on experience in campaign setup, optimization, and audience segmentation . Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, Facebook Business Manager , and data visualization platforms. Ability to manage a team, delegate tasks effectively, and foster a high-performance culture. Strong understanding of funnel marketing, retargeting strategies, and digital attribution models . Excellent communication and stakeholder management skills. Prior experience in the travel or e-commerce industry is a plus.
Posted 1 month ago
2 - 5 years
12 - 22 Lacs
Gurugram
Work from Office
About Us: We are a fast-growing shipping and logistics automation platform for online businesses of all sizes (eCommerce sellers, SMEs, D2C Online Brands), helping them manage their order fulfilment process. Our benefits include cost savings, improved customer service, and streamlined operations. We take ownership of shipping and logistics for our customers, so they can focus on their core business. Job Summary: We are seeking a results-driven and customer-obsessed Product Manager who will be responsible for defining product vision, building roadmaps, and collaborating cross-functionally to bring new features and enhancements to life. The ideal candidate combines technical fluency with business acumen and excels in a fast-paced, agile environment. Key Responsibilities: Define and communicate product vision, strategy, and roadmap aligned with business objectives. Gather and prioritize product and customer requirements through market research, user feedback, and data analysis. Collaborate with engineering, design, marketing, sales, and customer success teams to deliver high-quality products. Create clear product specifications, user stories, and acceptance criteria. Manage the entire product lifecycle: from ideation to launch and post-launch optimization. Use analytics and metrics to measure product performance and inform future decisions. Champion a customer-first mindset, ensuring that all product decisions create value for users. Stay informed on industry trends, competitor products, and emerging technologies. Qualifications: 3-5 years of experience in product management or a related field. Proven track record of managing all aspects of a successful product throughout its lifecycle. Strong understanding of Agile methodologies and tools (e.g., Jira, Trello, Confluence). Excellent communication, presentation, and interpersonal skills. Experience with user research, A/B testing, and data analytics tools Bachelors degree in Business, Computer Science, Engineering, or related field (MBA a plus). Preferred Qualifications: Experience in SaaS, e-commerce, fintech, tech-first companies will be preferred. Technical background or experience working closely with development teams. Strong UX sensibility and an eye for detail.
Posted 1 month ago
4 - 9 years
7 - 17 Lacs
Gurugram
Hybrid
Role & responsibilities Lead and manage analytics projects focused on banking/financial sectors. Utilize strong Python skills to develop analytical models and tools. Collaborate with cross-functional teams to identify business challenges and deliver actionable insights. Engage with clients to understand their needs, present findings, and recommend solutions. Oversee project timelines, budgets, and resources to ensure successful project delivery. Mentor and guide junior team members in analytics methodologies and tools. Stay updated on industry trends and best practices to enhance service offerings. Qualifications: Bachelor's degree in a related field (e.g., Computer Science, Data Science, Business Analytics). Approximately 2 years of experience in banking analytics and/or marketing analytics. Strong proficiency in Python for data analysis and/or model development. Excellent problem-solving skills with a proven ability to tackle complex business challenges. Experience in client management and effective presentation of analytical findings. Strong project management skills with a track record of delivering projects on time and within budget. Exceptional communication skills, both written and verbal. Preferred candidate profile: Experience with exploratory data analysis, feature engineering, pivots, and data summarization is required. Understanding of basic statistical techniques like t-tests, chi-square tests, hypothesis testing, A/B testing, regression analysis, etc. Familiarity with statistical analysis and machine learning concepts. Understanding of banking and financial services. Experience of programing in PySpark is good to have. Experience with data visualization tools (e.g., Tableau, Power BI).
Posted 1 month ago
5 - 10 years
27 - 32 Lacs
Chennai, Bengaluru
Hybrid
Accelon Inc. is hiring a Data Scientists for a global leader delivering innovative solutions in the digital wallet space. Join us to shape the future of seamless, secure, and customer-centric financial experiences. Job Title: Data Scientist (10 Positions) Experience: 6+ Years Location: Bangalore & Chennai (Hybrid) Key Responsibilities: Develop and implement data models and algorithms using Python and SQL. Analyze complex datasets to drive business insights and decisions. Design and execute A/B tests and statistical experiments. Build and maintain BI dashboards (Tableau preferred) for data visualization and reporting. Collaborate with cross-functional teams to understand data needs and deliver actionable solutions. Requirements Primary Skills: Strong proficiency in Python and SQL Expertise in Statistics and A/B Testing Hands-on experience with Business Intelligence tools , especially Tableau Interview Process: Short Screening Test HackerRank Assessment (by the client) Technical Interview Hiring Manager Discussion
Posted 1 month ago
5 - 9 years
12 - 16 Lacs
Bengaluru
Work from Office
Architect - Mobile Location: Bangalore About the Team Navi’s Engineering team builds the backbone of our financial products—spanning lending, payments, insurance, investments, and debt management. We operate as cross-functional teams that work closely with Product, Data, and Business functions to deliver reliable, high-performance systems at scale. Our engineers focus on solving real-world challenges through scalable architecture, automation, and long-term thinking—ensuring every Navi product is built to serve millions efficiently and seamlessly. About the Role As an Architect - Mobile, you will be the hands-on technical lead for Navi’s mobile platforms. You’ll drive architecture and execution for our Android and iOS apps, build for scale and performance, and guide teams in delivering secure, seamless, and high-quality mobile experiences. What We Expect From You Define and own the mobile architecture across Android and iOS , driving consistency , performance , and reliability . Build high-quality mobile experiences that scale to millions of users with high stability and low latency . Lead the creation of shared frameworks , components , and development tools to improve team velocity . Partner with product , backend , design , and infra teams to ensure seamless cross-functional delivery . Evaluate and guide adoption of cross-platform solutions like React Native , Flutter , or CMP/KMP . Drive observability , CI/CD automation , and crash/error monitoring into the mobile development process . Stay ahead of platform and tooling changes to incorporate the latest best practices in mobile engineering . Coach and mentor engineers , contribute to technical discussions , and uphold code quality and performance standards . Lead initiatives on app performance , security , size optimization , and offline capabilities . Must Haves Qualifications 8+ years of mobile development experience with 2+ years in a senior IC, staff, or architect-level role. Strong experience in Android (Kotlin, Java) and/or iOS (Swift, Objective-C) ; familiarity with React Native or CMP/KMP is a plus. Technical Deep understanding of mobile architectures (e.g., MVVM, MVI, Clean Architecture), lifecycle management , background processing , and offline-first design. Strong debugging and profiling experience using tools like Android Profiler, Xcode Instruments , and Perfetto . Experience designing for app performance, reliability, and battery efficiency. Solid grasp of mobile CI/CD , feature flagging , crash analytics , A/B testing , and monitoring systems . Familiarity with mobile security practices (e.g., OAuth, JWT, secure storage, obfuscation) and compliance needs. Soft Skills Ability to influence and align stakeholders across engineering, product, and design. Strong communication and collaboration skills in cross-functional environments. Hands-on, pragmatic approach to solving complex technical problems. Experience mentoring senior engineers and guiding teams through architectural decisions . Inside Navi We are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal & Home Loans to UPI, Insurance, Mutual Funds, and Gold — we’re building tech-first solutions that work at scale, with a strong customer-first approach. Founded by Sachin Bansal & Ankit Agarwal in 2018, we are one of India’s fastest-growing financial services organisations. But we’re just getting started! Our Culture The Navi DNA Ambition. Perseverance. Self-awareness. Ownership. Integrity. We’re looking for people who dream big when it comes to innovation. At Navi, you’ll be empowered with the right mechanisms to work in a dynamic team that builds and improves innovative solutions. If you’re driven to deliver real value to customers, no matter the challenge, this is the place for you. We chase excellence by uplifting each other—and that starts with every one of us. Why You'll Thrive at Navi At Navi, it’s about how you think, build, and grow. You’ll thrive here if: You’re impact-driven - You take ownership, build boldly, and care about making a real difference. You strive for excellence - Good isn’t good enough. You bring focus, precision, and a passion for quality. You embrace change - You adapt quickly, move fast, and always put the customer first.
Posted 1 month ago
5 - 10 years
15 - 25 Lacs
Gurugram
Work from Office
Conversion Rate Optimization (CRO) Manager Were seeking an experienced and data-driven CRO Manager to lead our website and funnel optimization efforts. In this role, you will own the end-to-end CRO strategy with the goal of improving user journeys, maximizing onsite conversions, and driving revenue growth. The ideal candidate comes from an e-commerce background, understands the customer lifecycle, and is fluent in A/B testing, analytics, and UX best practices. Key Responsibilities: Own and execute CRO strategies to improve conversion metrics across web and mobile platforms. Analyze user behavior using tools like Google Analytics, Hotjar, and heatmaps to identify friction points and drop-offs. Design and run A/B, split, and multivariate tests (using tools like VWO, Optimizely, or Google Optimize) to validate hypotheses. Develop data-backed hypotheses for funnel improvements across PDPs, cart, checkout, and other key user flows. Collaborate closely with UX/UI designers, developers, and performance marketing teams to implement and iterate on test findings. Conduct post-test analysis to extract actionable insights and translate them into long-term site improvements. Monitor and report on key metrics such as conversion rate, bounce rate, average order value (AOV), and customer acquisition cost (CAC). Stay up-to-date with the latest CRO trends, tools, and e-commerce benchmarks. Requirements: 56 years of proven experience in conversion rate optimization, ideally in a high-traffic e-commerce environment. Strong analytical skills with proficiency in tools like Google Analytics, Mixpanel, GA4, etc. Hands-on experience with CRO tools such as VWO, Optimizely, Google Optimize, AB Tasty, or similar. Strong understanding of UX/UI principles, customer psychology, and user journey mapping. Ability to structure and run experiments using statistical significance. Experience working with cross-functional teams including marketing, product, design, and engineering. Excellent communication and presentation skills. Preferred Skills: Experience optimizing for mobile web and app funnels. Familiarity with HTML/CSS/JavaScript basics (not mandatory but helpful). Knowledge of personalization strategies and tools (e.g., Dynamic Yield, Insider). Experience working in fast-paced D2C or marketplace models. Why Join Us: Be part of a data-first, customer-centric e-commerce brand. Directly impact business growth by shaping the digital customer experience. Work with passionate, high-performing teams across product and growth.
Posted 1 month ago
4 - 9 years
4 - 8 Lacs
New Delhi, Faridabad, Gurugram
Work from Office
Email Campaign Specialist Skill-Oracle Responsys,Oracle Unity,Oracle Infinity IQ,SQL,Email Marketing,Campaign management 2Yrs On PPR Team Handling Exp Mand Exp-4+YRS PKG Upto-13LPA Gurgaon NP-Imm-30Days Ritika-8587970773 ritikab.imaginators@gmail.com Required Candidate profile Skill-Oracle Responsys, Oracle Unity, Oracle Infinity IQ, SQL, Email Marketing, Campaign management, data selection, design, devolvement, implementation, A/B testing campaigns
Posted 1 month ago
3 - 8 years
10 - 17 Lacs
Bengaluru
Hybrid
Company : The Briminc Softech // http://www.thebriminc.com The Briminc Softech Linkedin // https://www.linkedin.com/company/thebriminc/ Client Location : Bengaluru Experience : 3 to 8 Years Working Mode : Hybrid About The Briminc: At The Briminc, we are a specialized staff augmentation, Strategic IT hiring, Remote team setup and project-based hiring company connecting exceptional IT talent with innovative organizations worldwide. We focus exclusively on placing senior technical professionals with clients who need specialized expertise for their projects and teams. As part of our elite technical community, you'll gain access to diverse contract opportunities with industry-leading clients, competitive compensation, and the flexibility to work on projects that align with your skills and interests. We value technical excellence and build lasting relationships with our talent, ensuring consistent access to quality projects. We have all the compliances in place. We partner with multinational corporations (MNCs) working in advanced technologies, offering you opportunities to work on cutting-edge projects that expand your technical expertise. External Description Responsibilities: Demonstrate strong analytical and statistical skills towards taking complex business problems, wide variety of quantitative data, and provide structured and data-supported practical solutions towards optimizing shipping problems. Serve as a trusted partner to business units, translating complex analytical results into business insights, create necessary tools/reports to monitor and ensure program success. Drive innovation and continuous improvement within the shipping analytics team. External Skills And Expertise Expectations: Strong analytical skills with expertise in SQL, and Excel. Proficiency in a statistical programming language like R or Python would be a plus. Strong Problem-solving skills with the ability to interpret complex data sets. Should have experience in AB Testing. High level of attention to detail to ensure accuracy in data analysis and documentation. Proven track record of using analytics to drive significant business impact, creating deep-dives and presenting work efficiently. Good communication skills, with experience working in a fast-paced environment with cross-functional teams. Role: Business Analyst Industry Type: IT Services & Consulting Department: Data Science & Analytics Employment Type: Full Time, Temporary/Contractual Role Category: Business Intelligence & Analytics
Posted 1 month ago
2 - 4 years
3 - 8 Lacs
Surat
Work from Office
We are looking for a Video Advertising Specialist to create, manage, and optimize video ad campaigns across digital platforms. The ideal candidate should have a deep understanding of video marketing strategies, audience targeting, and performance tracking. You will be responsible for developing compelling video ad content, maximizing engagement, and driving conversions through platforms like YouTube, Facebook, Instagram etc... Job responsibilities Plan, execute, and optimize video advertising campaigns across multiple digital platforms. Create and test engaging video ad creatives to enhance brand awareness and conversions. Conduct audience research and develop targeted video ad strategies. Monitor and analyze campaign performance using key metrics and KPIs. Optimize ad placements, bidding strategies, and budgets to maximize ROI. Collaborate with creative teams to develop high-quality video content. Stay updated with the latest video marketing trends and platform updates. Provide performance reports and actionable insights to improve future campaigns. Requirements Strong experience in video advertising on platforms like YouTube Ads, Facebook Ads, TikTok Ads, and Instagram Ads. Proficiency in video editing tools and ad management platforms. Excellent understanding of audience segmentation, A/B testing, and conversion optimization. Strong analytical skills to measure performance and optimize ad spend. Creativity in developing engaging and high-converting video content. Ability to work collaboratively with marketing and content teams.
Posted 1 month ago
6 - 10 years
6 - 12 Lacs
Bengaluru
Work from Office
About Rapido We are Indias largest bike-taxi platform, steadily venturing into Auto,Cabs Delivery, Rental, and more. Currently, present in 100+ cities, we are growing close to ~50% year-on-year with steady funding. We have changed the concept of intra-city travel and made last-mile connectivity affordable to all. Along with being the #1 choice of 40 million people, we have also built a solid captain base of over 5 million registered captains, who have bettered their lives with Rapido. As an employer, we provide a lot of ownership to our team members providing multiple avenues for them to grow within the company. You will only grow with us with the right balance of ambition, fun, and transparent work culture! Opportunities don't happen, you create them! Job Summary: As a Business Analyst, you are expected to work closely with Operations, product and business teams on day to day business problem statements. You will be involved in problem identification through metric diagnostics, churning the data and identifying the root cause of the problem, testing various hypothesis and give constant inputs to the business teams to improve the metrics. You will be part of Business Insights team that delivers value to business through identifying opportunities for growth, spend optimization and enhancing customer, captain and marketplace experience. You will collaborate with teams across the org, driving analysis you are proud of, and deliver amazing results inline with the organizational goals. You would also be required to understand the data quality problems and fix and build dashboards to consume by the end users across the organization. Job Requirements: 4+ years of experience in Analytics. Preferably in Logistics domains • Excellent SQL skills and experienced with at least one scripting language preferably python • Should have a good understanding of excel and spreadsheets • Create/design fact tables and build storylines to enable reliable and accurate analysis • Excellent data visualisation skills and story telling through dashboards • New methodologies and approaches to data collection, data cleaning and data analysis process • Ability to execute on decisions while maintaining attention to detail • Ability to use a combination of analytics, data visualization to identify gaps in current solutions as well as prototype new MVP to address those gaps • Develop and maintain dashboards and reports for key stakeholders, highlighting trends, KPIs, and performance metrics. • Perform deep dive analysis to understand problems in detail & support data backed decision making • Collaborate with cross-functional teams, including Marketing, Product, and Operations, to align analytics initiatives with overall business goals. • Communicate findings and insights effectively to both technical and non-technical stakeholders. Qualifications: • Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, or a related discipline. • Proven experience in Customer Acquisition, Growth, and Marketing analytics or Supply analytics • Strong proficiency in SQL for data extraction and manipulation. • Proficient in Python for data analysis and mining and deriving insights. • Excellent analytical and problem-solving skills with a keen attention to detail. • Ability to translate complex data insights into actionable recommendations. • Strong communication and presentation skills. • Ability to thrive in a fast-paced, collaborative work environment. • Technical skills - SQL, Python, Excel and Data Visualization • Good to Have - Metabase, Statistics, Machine Learning What’s there for you? Our team handles everything – metric design, metrics visibility, metric diagnostics, experiments & data quality: Working with tables containing high volumes of data (1M - 10M records per day) Building dashboards that scale which can serve 300+ users 100s of TBs of data across 100+ tables Diagnose and identify the anomaly Challenging problem statements ranging from acquisition, experience, marketplace health & profitability Excited to solve challenges? Join Rapido & chase bigger milestones too!
Posted 1 month ago
8 - 12 years
14 - 18 Lacs
Bengaluru
Work from Office
Skill required:Marketing and Customer Analytics - Data Science Designation:Analytics Associate Manager Job Location:Bengaluru Qualifications:Any Graduation Years of Experience:8 to 12 years What would you do? You will be aligned with our Insights&Intelligence vertical and help us generate insights by leveraging the latest Artificial Intelligence (AI) and Analytics techniques to deliver value to our clients. You will also help us apply your expertise in building world-class solutions, conquering business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise-class and demonstrate yourself as an expert by actively blogging, publishing research papers, and creating awareness in this emerging area. You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations.Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst. You will be a core member of Accenture Operations global Applied Intelligence group, an energetic, strategic, high-visibility and high-impact team, to innovate and transform the Accenture Operations business using machine learning, advanced analytics to support data-driven decisioning. The objectives of the team include but are not limited to: Leading team of data scientists to build and deploy data science models to uncover deeper insights, predict future outcomes, and optimize business processes for clients. Refining and improving data science models based on feedback, new data, and evolving business needs. Analyze available data to identify opportunities for enhancing brand equity, improving retail margins, achieving profitable growth, and expanding market share for clients. What are we looking for? Extensive experience in leading Data Science and Advanced Analytics delivery teams Strong statistical programming experience - Python, R, SAS, S-plus, MATLAB, STATA or SPSS. Experience working with large data sets and big data tools like Snowflake, AWS, Spark, etc. Solid knowledge in at least one of the following Supervised and Unsupervised Learning, Classification, Regression, Clustering, Neural Networks, Ensemble Modelling (random forest, boosted tree, etc.), Multivariate Statistics, Non-parametric Methods, Reliability Models, Markov Models, Stochastic models, Bayesian Models Experience in atleast one of these business domains:CPG, Retail, Marketing Analytics, Customer Analytics, Digital Marketing, eCommerce, Health, Supply Chain Extensive experience in client engagement and business development Ability to work in a global collaborative team environment Roles and Responsibilities In this role you are required to do analysis and solving of moderately complex problems Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures The person requires understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor or team leads Generally, interacts with peers and/or management levels at a client and/or within Accenture The person should require minimal guidance when determining methods and procedures on new assignments Decisions often impact the team in which they reside and occasionally impact other teams Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts
Posted 1 month ago
3 - 8 years
4 - 8 Lacs
Ahmedabad
Work from Office
Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling. Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails. Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals. Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders. Use customer data, such as web behavior, to drive the message and content personalization. Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift. Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices. Requirements 3 years of B2B email marketing experience Proven track record of successful email campaigns Experience with email automation platforms Ability to analyze and report on email performance Strong understanding of email deliverability best practices Experience with A/B testing and optimization Knowledge of GDPR and CAN-SPAM regulations
Posted 1 month ago
- 1 years
0 Lacs
Patna
Work from Office
About Gravity: Gravity Engineering Services is a Digital Transformation and Product Engineering company based in USA, Europe and India, through cutting-edge IT solutions. Our diverse portfolio includes Generative AI, Commerce Technologies, Cloud management, Business Analytics and Marketing technologies. We are on a mission for Building experiences and influencing change through delivering digital consulting services that drive innovation, efficiency, and growth for businesses globally, with a vision to be the world's most valued technology company, driving innovation, and making a positive impact on the world. Our goal is to achieve unicorn status (valuation of $1 billion) by 2030. Job Title: Email Marketing Associate. Location: Onsite, (Kankarbagh, Patna Job Type: [ Full-time] We are looking for an Email Marketing Associate to develop and execute engaging email campaigns that drive customer engagement and conversions. The ideal candidate will have experience in email marketing tools, A/B testing, and performance analytics . Key Responsibilities: Create, schedule, and optimize email campaigns Segment audiences and personalize email content Analyze campaign performance and suggest improvements Ensure compliance with email marketing best practices and regulations Requirements: 0-3 years of email marketing experience Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo) Strong analytical and copywriting skills Regards Keshav Suman Senior Hr Executive (+91) 8969596959
Posted 1 month ago
3 - 8 years
11 - 21 Lacs
Gurugram
Work from Office
About the Opportunity: Role : Product Analyst Level : Senior Executive/ Assistant Manager/ Deputy Manager Location : Gurugram Function : myPartner (B2B)/ Adtech/ Holidays/ Flights About the Role As a Product Analyst, the individual will co-own product and business metrics, analyze large and complex datasets, and deliver actionable insights that influence strategy and execution. This role involves partnering closely with Product Managers to dive deep into customer experience metrics, build intuitive dashboards, and develop predictive models to forecast consumer behavior. Additionally, the analyst will be responsible for generating daily reports, automating recurring reports wherever possible, and conducting in-depth analysis to track and improve key business performance indicators. What will you be doing Deep-dive into funnel metrics, behavioral data, customer feedback, and booking patterns to uncover friction points, drop-offs, and growth opportunities. Collaborate closely with product managers, engineers, and data scientists to codefine problem statements, prioritize product bets, and quantify impact. Identify, analyze, and interpret trends and patterns in complex data sets. Integrate Gen AI models (e.g., prompt-driven user clustering, LLM-powered segmentation, sentiment extraction) into analysis pipelines to accelerate insights. Develop and maintain large data sets, and create scalable dashboards and AIaugmented storytelling tools for product reviews, experiment outcomes, and leadership reporting. Monitor market trends, competitive benchmarks, and user research to recommend feature sets that align with industry shifts and evolving user needs. Help define success metrics for product initiatives, run A/B tests, and evaluate performance post-launch. Build and optimize data pipelines to enable faster feedback loops between user behavior and product iteration. Present findings through visually engaging, compelling narratives that drive confident decision-making Qualification & Experience Knowledge of Advanced SQL queries, Python and Advanced Excel is must . An engineering graduate from a reputed institute with 2 - 7 years of experience in data or product analytics roles within a consumer-facing, technology-enabled business or product environment . Familiarity with BI technologies. Adept at queries, report writing and presenting findings. Exposure to Gen AI tools or prompt engineering, LLM-based data summarization, or experience working with NLP models is a strong plus. Knowledge of statistics and experience using statistical packages for analysing datasets (SPSS, SAS, R, etc) is preferred Key Success Factors for the Role Passion for data and a strong ability to solve complex problems. Excellent communication, influencing, interpersonal, and stakeholder management skills. High on energy, a go-getter, and a strong team player.
Posted 1 month ago
1 - 6 years
4 - 7 Lacs
Noida
Work from Office
To research and identify potential clients through various channels, including LinkedIn and other digital tools. Create email templates and run personalized campaigns using email marketing tools. Should have experience in performing A/B testing.
Posted 1 month ago
4 - 6 years
6 - 7 Lacs
Coimbatore
Work from Office
Email Executive Location: Coimbatore, India Experience: 2 5 years Salary Range: 6 – 8 LPA (commensurate with experience and skill set) Join a leading UK-based Digital Agency expanding its presence in India! We’re seeking a detail-oriented and creative Email Executive to join our offshore marketing team in Coimbatore. This is a unique opportunity to work with an award-winning digital agency that delivers high-impact campaigns across international markets. If you are passionate about crafting compelling content, using marketing automation, and driving customer engagement, we’d love to hear from you. Key Responsibilities: Email Campaign Management: Plan and deliver up to three brand-specific email campaigns per week. Manage specialized initiatives, including: Bi-weekly Instant Valuation Tool (IVT) emails Quarterly “Valuation Week” campaigns Mortgage anniversary outreach for financial services Monthly e-zine triggers Campaigns for property roundups, Personal Agent updates, and referrals Automation & AI Integration: Use AI tools to draft personalized, high-performance email content. Build and implement at least three new automated trigger journeys per brand. Performance Analysis & Compliance: Monitor key metrics and evaluate email campaign effectiveness. Provide data-driven recommendations to optimize engagement and deliverability. Ensure compliance with email regulations, including GDPR and CAN-SPAM. Generate weekly, monthly, and quarterly campaign performance reports. Required Skills & Qualifications: 2+ years of hands-on experience in email campaign planning and execution. Strong understanding of email automation tools and AI-based content creation. Proficiency in platforms such as Mailchimp, HubSpot, Klaviyo, or similar. Solid content writing and editing skills with keen attention to detail. Experience with audience segmentation, A/B testing, and optimization. Familiarity with industry compliance standards and best practices. Analytical mindset with a focus on measurable outcomes.
Posted 1 month ago
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