Website and SEO Manager

Role Title: Website & SEO Manager

Location: Noida

Department: Growth & Tech

Role Summary:

We are looking for a dynamic Website & SEO Manager to own and manage the entire web presence of SciAstra. This includes driving SEO performance, content marketing, blog strategy, Google Tag Manager (GTM), and collaborating with tech teams for frontend/backend updates. The ideal candidate is part strategist, part technologist – with a passion for both storytelling and systems.

Key Responsibilities:

1. Website Management:

* Oversee day-to-day management of SciAstra’s main website and related properties (college subdomains, landing pages, etc.)

* Coordinate with designers, developers, and content creators to ensure high performance, uptime, and user experience (UI/UX)

* Use tools like WordPress/Webflow/Custom CMS (as applicable) to make updates when needed

2. SEO & Growth Strategy:

* Own and execute end-to-end SEO strategy (technical + content-based)

* Conduct keyword research, on-page and off-page optimization

* Track and grow organic traffic using tools like Google Search Console, Ahrefs, SEMrush, etc.

3. Blog & Content Marketing:

* Plan and publish high-quality blogs aligned with SciAstra’s mission and SEO goals

* Collaborate with subject matter experts to develop thought leadership content

* Optimize all content for search and readability

4. Tech Integration & Analytics:

* Set up and manage Google Tag Manager (GTM) for tracking and analytics

* Ensure accurate integration of Google Analytics, Meta Pixel, conversion events, etc.

* Report weekly/monthly performance metrics and improvement plans

5. Frontend & Backend Coordination

* Collaborate with developers for minor and major website updates

* Understand HTML/CSS/JS basics to troubleshoot small issues or prototype features

* Suggest website architecture or UI improvements with user experience in mind

Requirements:

* 2–4 years of experience managing a growth-oriented website

* Strong command over *SEO (on-page, off-page, technical)* best practices

* Experience with *Google Tag Manager (GTM)*, Google Analytics, and Search Console

* Understanding of frontend/backend basics (HTML, CSS, CMSs, hosting, domain config)

* Familiarity with blog publishing tools and content marketing workflows

* Bonus: Experience in EdTech or science/education-related content

Bonus Skills (Not Mandatory but Preferred):

* Basic design knowledge (Figma/Canva)

* Knowledge of CMS like WordPress, Webflow, or headless CMS

* Working knowledge of tools like Notion, Trello, Zapier, or other automation systems

Why Join SciAstra?

You’ll be the central owner of our online identity, playing a crucial role in helping lakhs of students discover research opportunities and guidance. Your work will directly impact our visibility, reach, and mission-driven growth.