Web Analytics and Tag Manager Specialist

Job Description

Primary Technical Responsibilities Set up, organize, and maintain GA4 and Google Tag Manager accounts for our client's diverse website portfolio. Monitor data quality across the organization and ensure consistent metrics reporting and adherence across digital properties and traffic drivers. Ensure OneTrust Cookie Compliance for the websites, aligning with client policies and geographic requirements. Maintain consistency in tags, naming conventions, and data across the organization and with third-party media and data partners. Offer recommendations and strategies for website and tagging enhancements based on web analytics data and business goals. Collaborate with clients to define key performance indicators (KPIs) and refine the broader Omnichannel Reporting Suite managed by another party. Provide high-level SEO recommendations and best practices for current and future site development (preferred). Generate ad-hoc reports and presentations on website metrics, trends, and overall performance. Required Skills Strong understanding of website tagging and best practices, including Google Tag Manager implementation and Cookie Compliance. Proficiency in Google Universal Analytics, GA360, and GA4 account administration, as well as report and dashboard creation. Experience in data visualization and SEO is a plus. Familiarity with media reporting tools such as Google Campaign Manager, Google Ads, and Search Console. Join our team and leverage your skills to drive effective data analysis, enhance our clients' websites, and contribute to the growth and success of our brands. 1-3+ years of experience. Show more Show less