Sr. Executive Social Media

About amber (https://amberstudent.com)

Long-term accommodation booking platform for students (think booking.com for student housing). amber helps 80M+ students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non- standardized and cumbersome paperwork, and broken payment process. We are the largest and fastest-growing student housing platform globally, with 1M+ units listed in 6 countries and across 100+ cities. We are growing rapidly and targeting $1.2B in annual gross bookings value by 2023.

If you are passionate about making international mobility and living, seamless and accessible, then - Join us in building the future of student housing!

(We are amongst the fastest growing companies in the Asia Pacific as per Financial Times https://www.ft.com/high-growth-asia-pacific-ranking-2022)

About the role

If you treat Instagram like a science, testing, tweaking, and cracking the algorithm with every update, and you’ve already started experimenting with AI to level up your content game, keep reading. As the Senior Social Media Executive, you will be a part of the branding team and lead Instagram like a pro: using every feature smartly, creating high-impact content, and leveraging AI to speed things up without losing the creative edge. It’s for someone who knows how to grow fast, hack reach, and make data-backed creative decisions.

Key Responsibilities:

• Own the end-to-end execution of our Instagram presence from managing the content calendar and lead timely execution of reels, posts, and stories to keep our page active, engaging, and always on-point.
• Keep up with Instagram’s ever-evolving algorithm. Know when to post, which formats to use, where to place CTAs, and how to pivot based on performance shifts.
• Work closely with our design and copy teams to turn ideas into scroll- stopping, high-impact content that speaks to our TG.
• Use AI tools (for video and image generation, etc.) to automate and scale content production without compromising quality or creativity. You’ll play a key role in integrating AI into our day-to-day workflow.
• Track performance metrics, engagement trends, and audience insights and use those learnings to fine-tune content strategy and formats.
• Stay on top of industry trends, creator formats, and emerging content styles and lead fast experimentation to test what’s new and what works.

Requirements:

• 3–4 years of hands-on Instagram experience, growing pages, cracking reach, and mastering the platform’s ecosystem.
• Deep understanding of Instagram’s features, growth tools, and algorithm, not just theory, but actual experimentation and wins.
• Experience using AI for content generation, especially for UGC video creation.
• Obsessed with internet culture, trends, audio formats, and knowing what works before it becomes mainstream.
• Strong creative instincts and storytelling ability, especially for a student-first, relatable voice.

What will you get from amber:

• Fast-paced growth (can skip intermediate levels)
• Total freedom and authority (everything under you, just get the job done)
• Amazing work culture (Our Glassdoor ratings are a proof)
• Fair compensation (Stipend)