Sr. Digital Marketing Specialist

Job Summary: We are looking for a results-driven Digital Marketing Executive to manage and optimize PPC campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should have a strong understanding of paid advertising strategies, audience targeting, and campaign performance analysis to maximize ROI. Key Responsibilities: Plan, execute, and optimize Google Ads and Meta Ads campaigns to drive traffic, engagement, and conversions. Conduct keyword research and competitor analysis to improve campaign performance. Develop compelling ad copy and creatives that resonate with the target audience. Monitor and analyze campaign performance metrics (CTR, CPC, ROAS, etc.) and provide actionable insights. Manage ad budgets efficiently to maximize ROI. Stay updated with the latest digital marketing trends, algorithm changes, and best practices. Collaborate with content, design, and marketing teams to align campaigns with business goals. Prepare detailed reports on campaign performance and suggest improvements. Qualifications & Skills: Proven experience in managing Google Ads and Meta Ads campaigns. Strong analytical skills to interpret data and optimize campaigns. Proficiency in Google Ads Manager, Facebook Ads Manager, and analytics tools. Excellent communication and problem-solving skills. Google Ads and Meta Ads certifications are a plus. Job Types: Full-time, Permanent Pay: ₹19,677.65 - ₹47,492.42 per month Benefits: Health insurance Provident Fund Schedule: Day shift Fixed shift Morning shift Work Location: In person