Sr. Digital Marketing Specialist

Job Description

Job Title: Senior Digital Marketing Specialist Location: Jodhpur (Work from Office) Experience Required: 3–4 Years About the Role: We are looking for a results-driven Senior Digital Marketing Specialist to lead and execute digital campaigns that drive traffic, generate leads, and improve brand visibility. You will play a key role in performance marketing strategy, content creation, and campaign optimization across digital platforms. Key Responsibilities: Develop, plan, and execute paid marketing campaigns across platforms (Google Ads, Meta, LinkedIn, etc.) Track and analyze performance metrics to ensure campaigns meet ROI targets Lead SEO/SEM initiatives to drive organic and paid traffic Create high-quality, engaging content for social media, blogs, ads, and email campaigns Collaborate with the design and product team to create impactful landing pages and creatives Manage and grow brand presence across social media platforms Conduct A/B testing and audience segmentation for better conversion rates Stay updated with the latest digital marketing trends and algorithm updates Key Requirements: Bachelor’s degree in Marketing, Communications, or a related field 3–4 years of hands-on experience in performance marketing (PPC, paid social, display) Strong experience with Google Ads, Meta Business Suite, and LinkedIn Ads Proficient in tools like Google Analytics, Tag Manager, SEMrush, etc. Excellent content writing and storytelling skills for digital formats Ability to manage budgets, track performance, and optimize for ROI Strong analytical mindset and attention to detail Knowledge of local and regional digital audience behavior (Rajasthan/Jodhpur market is a plus) What We Offer: Competitive salary and performance bonuses Creative freedom and ownership of digital strategy Growth opportunities in a fast-paced, evolving company A collaborative and inspiring work environment Job Type: Full-time Pay: ₹15,000.00 - ₹35,000.00 per month Schedule: Day shift Work Location: In person