Digital Marketing Specialist

Job Title: Digital Marketing Executive Location: Indore Company: visko group Department: Marketing Employment Type: Full-Time Job Summary: We are seeking a creative and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our brand, products, and services online. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Key Responsibilities: Develop and execute digital marketing campaigns across various platforms including Google Ads, Facebook, Instagram, LinkedIn, and YouTube. Manage SEO/SEM strategies to improve website ranking and organic traffic. Monitor and analyze website traffic, campaign performance, and ROI using tools like Google Analytics and Google Search Console. Create engaging content for social media, email newsletters, and blogs to drive traffic and engagement. Manage and grow the company’s social media presence. Handle email marketing campaigns using platforms like Mailchimp, Zoho, etc. Collaborate with internal teams (sales, design, content) to optimize user experience and campaign results. Stay up-to-date with the latest trends and technologies in digital marketing. Requirements: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field. 2–3 years of proven experience in digital marketing or similar role. Strong knowledge of digital marketing tools including Google Ads, Meta Business Suite, SEO tools (SEMrush, Ahrefs, etc.), and email marketing software. Experience with website analytics tools (e.g., Google Analytics, Hotjar). Excellent written and verbal communication skills. Strong creative and analytical skills. Preferred Skills: Basic graphic design skills (Canva, Adobe Suite). Knowledge of WordPress or other CMS platforms. Google Ads and HubSpot certifications are a plus Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹35,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Fixed shift Morning shift Work Location: In person