Sr. Digital Marketing Manager

About Us

At Exotto, we are committed to innovation, excellence, and growth. As a forward-thinking organization, we’re looking for passionate professionals to help shape our digital future. If you're a strategic thinker with hands-on digital marketing experience and a drive for results, we’d love to meet you.

Role Overview

We are seeking an experienced and results-driven Digital Marketing Manager to lead and execute impactful marketing strategies across all digital channels. This is a fantastic opportunity for someone looking to take ownership of high-impact campaigns in a dynamic, growth-oriented environment.

Key Responsibilities

• Strategy & Planning
• Develop and implement comprehensive digital marketing strategies aligned with company goals.
• Identify and segment target audiences; create tailored campaigns for engagement and conversion.
• Campaign Execution & Optimization
• Oversee SEO, PPC, email marketing, social media, and content marketing initiatives.
• Leverage AI-powered tools for lead generation and campaign automation.
• Manage and optimize digital marketing budgets based on performance metrics and ROI.
• Content & Communication
• Develop content strategies consistent with brand voice.
• Generate ideas for blogs, videos, infographics, whitepapers, and more.
• Supervise content creation and social media engagement strategies.
• Analytics & Reporting
• Use tools like Google Analytics, GTM, Google Data Studio, and CRMs to track KPIs.
• Analyze SEO/SEM results, campaign performance, and customer journey data for optimization.
• Evaluate key metrics for lead quality, conversions, and engagement rates.
• Collaboration & Leadership
• Work closely with the sales team to align marketing and lead generation strategies.
• Lead brainstorming sessions to develop innovative growth initiatives.
• Monitor industry trends and competitor activities to stay ahead of the curve.

Requirements

• 3–5 years of hands-on experience in digital marketing roles.
• Educational background in BTech (CSE), BCA, MCA, or BSc (IT) preferred.
• Proven experience in SEO, PPC, social media, email marketing, and content strategy.
• Strong analytical skills with experience in campaign tracking and reporting tools.
• Excellent communication, presentation, and organizational skills.
• Creative thinker with the ability to drive innovation in digital campaigns.

Why Join Exotto?

• Opportunity to make a measurable impact in a fast-paced environment.
• Work with a collaborative, forward-thinking team.
• Exposure to cutting-edge digital marketing tools and AI technologies.
• Growth opportunities and professional development support.

Job Type: Full-time

Pay: ₹22,114.93 - ₹64,161.55 per month

Benefits:

• Flexible schedule
• Paid sick time

Schedule:

• Morning shift

Work Location: In person