Social Media Strategist - Associate

About us

Confluencr is redefining influencer marketing for India

With 100+ team members and campaigns across 15+ countries, we’ve helped over 700 brands—from skincare giants and electric vehicles to edtech disruptors and real estate leaders - build influence that drives action.

We blend cutting-edge tech with a marketer’s mindset.

If you're looking to work where creativity meets precision, and where influence is built—not bought—welcome to Confluencr.

Confluencr is a part of Walnut Folks Group.

As a Social Media Strategist, you will be responsible for building and executing content strategies across our own company pages and associated brands. You will play a key role in planning content, driving engagement, and managing the day-to-day execution of our social presence, while working closely with our internal creative team and leadership.

• Build and manage monthly social media calendars for our company’s social platforms (LinkedIn, Instagram, Twitter/X, Meta, YouTube).
  

• Align content ideas with brand tone, business priorities, and audience interests.
  

• Collaborate with designers, writers, and editors to bring content to life (posts, reels, stories, carousels, shorts, etc.).
  

• Ensure timely publishing and maintain visual and tonal consistency across platforms.
  

• Work with founders and key internal stakeholders to highlight company updates, campaigns, hiring needs, events, and milestones.
  

• Ensure the brand’s social presence reflects our values, personality, and aspirations.
  

• Manage comments, DMs, and responses actively across platforms.
  

• Spot opportunities to join relevant online conversations or trends.
  

• Monitor post and campaign performance using built-in analytics and reporting tools.
  

• Share regular insights and make content adjustments based on what works.
  

• Keep an eye on trending formats, memes, platform changes, and viral content opportunities.
  

• Suggest experimental content ideas that align with our brand.
  

(Someone with prior experience in a startup or marketing-led organization will be preferred)