Social Media Specialist

job Summary: We are looking for a creative, strategic, and analytical Social Media Manager / Specialist to manage our social media presence across all platforms. You will be responsible for developing and implementing effective social media strategies to enhance brand awareness, drive engagement, increase web traffic, and generate leads/sales. Key Responsibilities:Develop, implement, and manage social media strategies aligned with business goals. Plan, create, and schedule engaging content for platforms like Instagram, Facebook, LinkedIn, Twitter, YouTube, and Pinterest. Monitor, analyze, and report on performance metrics (engagement, reach, followers, traffic, conversions, etc.) Stay up-to-date with trends, algorithm changes, and best practices across platforms Manage and grow the online community by engaging with followers, responding to comments/messages, and managing user-generated content Collaborate with the design, content, product, and sales teams for campaign coordination Work with influencers, UGC creators, and brand partners for collaborations and campaigns Create and manage paid social ad campaigns (if required)Monitor competitor activity and provide insights for improvements Use tools like Canva, Buffer, Hootsuite, Meta Business Suite, or others to streamline workflows Requirements:Proven work experience as a Social Media Manager, Content Creator, or Digital Marketer Strong understanding of social media platforms and content trends Proficiency in content creation tools (Adobe Suite, CapCut, etc.) Excellent written and verbal communication skills Strong analytical skills and data-driven mindset Ability to multitask and meet deadlines in a fast-paced environment Experience with social media ads (Meta Ads, LinkedIn Ads, etc.) is a plus Bachelor's degree in Marketing, Communications, or related field preferred Nice to Have: Knowledge of SEO, SEM, and email marketing Experience in influencer Marketing basic video editing or motion graphic Skills Understanding of brand tone and storytelling