Social Media Optimization Manager

Job Title:

Location:

Experience Required:

Work Mode: WFO

Job Summary:

In crafting scroll-stopping content, building engaged communities, and amplifying brand love is your thing—this is your spotlight. We are looking for a highly motivated SMO Manager to lead our social media presence across platforms. The ideal candidate will be responsible for strategizing, creating, executing, and optimizing content and campaigns to drive engagement, brand visibility, traffic, and conversions through organic social media channels.

Key Responsibilities:

• Develop and implement social media strategies aligned with business goals.
• Manage and grow presence on platforms like Facebook, Instagram, LinkedIn, YouTube, and emerging channels.
• Plan and execute daily content calendars (posts, reels, stories, polls, etc.).
• Collaborate with content and designer for creative social content.
• Optimize posts for better engagement (timing, formats, hashtags, etc.).
• Monitor, analyse, and report performance across channels using analytics tools.
• Handle community engagement and reputation management (comments, DMs, reviews).
• Identify trends, competitor activity, and platform updates to stay ahead.
• Coordinate with paid social teams to align organic and paid strategies.
• Run influencer outreach and collaborations where applicable.
• Track KPIs like reach, engagement rate, follower growth, CTR, etc.
• Manage social contests, campaigns, and events to boost interaction.

Key Skills & Qualifications:

• Bachelor’s degree in Marketing, Mass Comm, or related field.
• 4–5 years of hands-on experience in social media strategy and execution.
• Strong understanding of organic social media algorithms & best practices.
• Familiar with tools like Meta Business Suite, Hootsuite, Sprout Social, or similar.
• Proficient in analytics tools (native insights, Google Analytics, etc.).
• Excellent communication, copywriting, and storytelling skills.
• Creative mindset with a strong visual sense.
• Ability to multitask and meet deadlines.

Preferred:

• Experience working with edtech, B2C, or youth-focused brands.
• Exposure to influencer marketing, social media and YouTube strategy, or community building.

KPIs to Measure:

• Monthly follower growth & engagement rate across channels
• Organic reach & impressions
• Website traffic from social media
• Lead/conversion contribution
• Response rate to comments/messages
• Campaign performance