Social Media Marketing Specialist

Job Title: Social Media Marketing Expert

Location:

Department:

Employment Type:

Compensation:

Internship Stipend (if applicable):

About the Role:

dynamic, creative, and motivated individual

Key Responsibilities:

• Social Media Strategy:

  Assist in developing and executing creative social media strategies aligned with brand goals and audience interests.

• Content Creation:

  Produce engaging content—text, images, videos, infographics—for platforms like Instagram, Facebook, LinkedIn, YouTube, and Twitter.

• Account Management:

  Manage daily posting schedules, maintain brand voice across platforms, and respond to comments and messages in a timely manner.

• Community Engagement:

  Actively build and nurture relationships with followers and potential customers by addressing queries, mentions, and feedback.

• Performance Analytics:

  Monitor KPIs, track campaign performance, and prepare reports to guide content improvements and strategic decisions.

• Trend Monitoring:

  Stay current with platform updates, viral trends, competitor activities, and evolving best practices in digital marketing.

• Cross-Department Collaboration:

  Work closely with design, content, and marketing teams to ensure campaign alignment and consistency.

• Market Research:

  Conduct competitive analysis and audience research to identify engagement opportunities and growth areas.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field. (Fresh graduates are welcome.)
• Familiarity with Facebook, Instagram, LinkedIn, Twitter, YouTube, and trending tools like Canva, Hootsuite, or Buffer.
• Strong creative and visual storytelling ability.
• Excellent command over written and spoken English.
• Basic understanding of analytics (e.g., Meta Insights, LinkedIn Analytics, Google Analytics).
• Highly organized with strong time management and multitasking abilities.
• Adaptable, fast learner, and enthusiastic team player.
• High attention to detail and consistency in content creation and reporting.

Training & Onboarding – SSP (Structured Skill Program):

• Phase 1: On-the-Job Training (OJT)

• 3-day comprehensive training with in-house expert’s post-interview selection.
• Training focuses on tools, strategy, and company processes.
• Assessment includes knowledge checks, practical assignments, and feedback.

• Post-Training Evaluation:

• Qualifying candidates will be offered a full-time

  Social Media Marketing Expert

  role.
• Final salary will be based on interview and OJT performance (₹35,000 – ₹45,000/month).

• Internship Pathway (For Shortlisted Candidates Needing Skill Development):

• 3-month internship with a stipend of ₹5,000/month.
• Opportunity to convert to full-time based on performance during internship.
• Promotion to full-time role is subject to approval by management.

Work Schedule:

• Working Days:

  6 days a week (Sunday fixed weekly off)

• Timings:

  10 am TO 7 Pm

• Location:

  Kolkata on-site

Assessment Parameters During Training/Internship:

• Campaign performance & creative execution
• Social media process adherence
• Communication & collaboration
• Managerial feedback
• HR & trainer assessments
• Behavior and professionalism

Why Join Us?

• Exposure to real-time campaign execution
• Opportunity to work with a collaborative and creative marketing team
• Learn from senior mentors and marketing strategists
• Fast-tracked career path for high performers

Ready to Kickstart Your Digital Marketing Career?

we want to hear from you