Social Media Marketing

Job Summary:

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Key Responsibilities:

• Create and manage daily content for Facebook, LinkedIn, and Instagram, focusing on showcasing marble, stone textures, projects, and product applications.
• Manage the company’s YouTube channel, including uploading videos, writing descriptions, creating thumbnails, and optimizing content for reach and engagement.
• Plan and execute digital marketing campaigns to drive awareness, inquiries, and brand positioning in the construction and design sectors.
• Design eye-catching visuals using Canva and create promotional videos using VN or similar video editing tools.
• Stay up to date with social media trends, especially those related to architecture, luxury interiors, and real estate.
• Track performance metrics (reach, engagement, leads) and provide regular reports with insights and improvement suggestions.
• Collaborate with the sales, design, and product teams to develop relevant campaigns and promotions.
• Research competitors and industry benchmarks to identify opportunities for innovation.

Technical Skills Required:

• Platform knowledge: Facebook, LinkedIn, Instagram, and YouTube
• Tools: Canva, VN Video Editor, basic graphic and video design/editing skills
• Content creation: Visuals, reels, stories, educational posts, YouTube videos, and product showcases
• Understanding of digital marketing concepts (organic growth, paid ads, targeting)
• Familiarity with building materials industry content and audiences is a strong plus
• Awareness of SEO for social media, post timing strategies, and YouTube optimization (titles, tags, thumbnails

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Qualifications:

• Bachelor’s degree in Marketing, Mass Communication, Design, or a related field
• 1–2 years of experience in social media and digital marketing, preferably in a product-based or interior/design-related industry
• Strong communication, video storytelling, and creative thinking skills
• Detail-oriented, well-organized, and able to work independently