Social Media Marketing Expert / Specialist

Social Media Marketing Expert / Specialist Location: Surat Work Mode: Office-Based Experience: 1–4 Years Industry: IT Services About the Role: We are looking for a creative, data-driven, and enthusiastic Social Media Marketing Specialist to manage and grow our digital presence. From planning content to analyzing performance, you’ll play a key role in shaping our brand’s online image. Key Responsibilities: · Develop, implement, and manage social media strategies for multiple platforms (Instagram, LinkedIn, Facebook, X, YouTube, etc.) · Create engaging content in collaboration with designers and content creators · Monitor audience engagement and performance metrics (likes, shares, reach, etc.) · Manage social media calendars and ensure timely posting · Run paid ad campaigns and track ROI using Meta Ads Manager or Google Ads · Stay updated on current trends, hashtags, and competitor activity · Prepare reports and insights to improve performance · Use AI tools for content ideas, caption generation, scheduling, and analytics wherever possible Skills & Qualifications: · 1–4 years of proven experience in social media marketing or digital marketing. · Bachelor's degree in Marketing, Mass Communication, Digital Media , or any related field · Strong understanding of social media platforms, algorithms, and best practices · Creative mindset with the ability to write catchy captions and campaign ideas · Basic graphic design knowledge or ability to work with design tools like Canva or Figma is plus · Familiarity with scheduling and analytics tools (like Buffer, Hootsuite, or Meta Business Suite) · Knowledge of paid ads on Facebook, Instagram, and LinkedIn is a plus · Excellent written and verbal communication skills · Bachelor's degree in Marketing, Communications, or a related field · Prior experience or interest in using AI tools like ChatGPT, Jasper, or social media automation platforms is a plus How to Apply: Interested candidates can send their resumes to hr@iroidsolutions.in or contact us via WhatsApp at 9023868898. Benefits of Being Part of #iRoid : · A structured 5-day work week · A robust team comprising 55+ talented professionals · Competitive salary packages benchmarked against industry standards · Opportunities to collaborate with international clients · A positive and friendly work environment · A rewarding referral bonus program · Employee-centric Leave Policy · Leave encashment policy · Annual office trips to foster team bonding · Celebrations for festivals and birthdays · Clear pathways for career advancement Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹45,000.00 per month Benefits: Leave encashment Schedule: Monday to Friday Supplemental Pay: Performance bonus Quarterly bonus Work Location: In person