Social Media Manager

Job Title: Digital Content & Brand Strategist

Location: Bengaluru, Karnataka
Reporting To: Founder/Director – Aëthos & Invictus

About Aëthos and Invictus

Aëthos Health Optimization is India’s first private health optimization ecosystem—merging advanced diagnostics, AI-powered interventions, performance training, and personalized care into a seamless hospitality-grade experience for high performers.

Invictus Performance Lab is India’s leading sports science and high-performance center, offering end-to-end services for elite athletes, weekend warriors, and high achievers—including assessments, physiotherapy, strength & conditioning, recovery, and diagnostics.

Together, Aëthos and Invictus represent the next generation of personalized health and performance—where science meets lifestyle, and transformation is engineered with precision.

Role Overview

We are looking for a strategic, creative, and execution-focused content leader to shape and drive the digital storytelling of both brands. The ideal candidate will own content strategy, drive cross-platform campaigns, manage digital communities, and work across departments to translate science, performance, and health into stories that inspire action and trust.

Key Responsibilities

Strategic Planning

• Develop and implement unified but differentiated content strategies for Aëthos and Invictus
• Align storytelling with brand positioning, campaign goals, seasonal product launches, and educational objectives
• Design quarterly content roadmaps tailored to both lifestyle and performance verticals

Content Creation & Management

• Write, curate, and manage high-impact content: blogs, emailers, reels, video scripts, educational posts, testimonials, and campaigns
• Maintain content calendars across Instagram, LinkedIn, YouTube, and other relevant platforms
• Ensure consistency in tone—luxury, aspirational for Aëthos; energetic, technical for Invictus
• Work with in-house and freelance creatives (designers, editors, videographers) to deliver visual and video content

Community & Influencer Engagement

• Foster vibrant communities by engaging meaningfully with followers, clients, athletes, and advocates
• Manage DMs, comments, and public sentiment across platforms
• Identify and collaborate with influencers, athletes, creators, and experts for branded content

Paid Media & Campaigns

• Plan, launch, and optimize paid campaigns for assessments, memberships, events, and launches
• Manage Meta Ads Manager and LinkedIn Campaigns to drive targeted reach and conversions
• Build high-intent landing funnels with content-driven copy

Analytics & Optimization

• Track KPIs across organic and paid efforts: engagement, reach, conversions, lead quality, CTR
• Monitor trends, platform changes, and competitive content landscape to stay relevant and cutting-edge
• Deliver monthly performance reports with insights and content improvement plans

Cross-Functional Collaboration

• Partner with product, medical, hospitality, sports science, and coaching teams to translate technical knowledge into impactful stories
• Contribute to the creative direction of workshops, offline campaigns, and flagship launches

Ideal Candidate Profile

• 3–5 years of experience in content marketing, digital strategy, or social media roles
• Prior exposure to premium wellness, healthcare, fitness, or high-performance industries
• Proficiency in Meta Ads Manager, Google Analytics, and scheduling tools (Buffer, Hootsuite)
• Basic working knowledge of Canva, CapCut, or Adobe tools for visual content
• Strong writing and communication skills across formats—technical, conversational, editorial
• Creative thinker with data-driven execution skills and attention to detail

Success Metrics

• Growth in platform followers and engagement
• Increase in qualified leads and conversions via content
• Paid campaign ROI and content-driven lead performance
• Positive community sentiment and timely engagement
• Influencer reach and UGC participation
• Consistency and innovation in publishing cadence

Why Join Us?

At Aëthos and Invictus, you won’t just be managing content—you’ll be shaping the voice of a category-defining movement in personalized health, high-performance training, and health sciences. You’ll work alongside leading sports scientists, doctors, entrepreneurs, and creatives—while building brands that change lives.

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Schedule:

• Day shift

Application Question(s):

• Current CTC - Please mention Annual CTC and current Take Home salary
• Expected CTC - Please mention Annual CTC and Expected Take Home salary
• Notice period - ( No. of Days )
• Current Location -

If not Bangalore - Are you ready to relocate as this is a full time onsite job

Work Location: In person