Social Media Manager

2 years

3 - 6 Lacs

Posted:17 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

  • Strategy & Planning: Design overall social media strategy aligned with business goals; set clear KPIs (followers, engagement, reach)
  • Content Creation & Management: Produce and schedule varied content—text, images, video—tailored to each platform using tools like Hootsuite or Buffer Coursera+10Indeed+10Talentport+10
  • Community Engagement: Monitor and respond to comments, messages, reviews; build relationships and manage reputation online Monster.com+6Recruiting Resources+6Vervoe+6
  • Analytics & Reporting: Track performance, analyze metrics (reach, clicks, conversions), and report on ROI; use insights to optimize strategy Prospects+7Equinet Academy+7Evinex Corporation | Staffing Agency+7
  • Trend & Competitor Research: Stay current with platform algorithm changes, viral trends, and industry benchmarks; incorporate influencer partnerships
  • Campaign Execution & Budgeting: Plan and execute paid and organic campaigns, monitor ad spend, and manage budgets Reddit+2Talentport+2Prospects+2
  • Cross-Functional Collaboration: Work with copywriters, designers, product teams, and agencies to ensure cohesive brand messaging

Required Skills & Qualifications

  • Platform Proficiency: Deep knowledge of Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube—and their algorithm updates Wikipedia+12Prospects+12Digital Marketing Institute+12
  • Content & Copywriting: Strong writing skills; ability to produce engaging, on-brand copy and visuals Reddit+14Recruiting Resources+14Indeed+14
  • Analytical Insight: Proficiency with analytics tools (Google Analytics, native platform insights); ability to interpret data and optimize campaigns Evinex Corporation | Staffing Agency+3Indeed+3Vervoe+3
  • Creative Thinking: A knack for storytelling, visual content creation, and thinking outside the box to boost engagement
  • Community & Customer Care: Empathy in responding to inquiries and comments; adept at managing reputation and handling crises

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

  • Paid sick time
  • Paid time off

Experience:

  • Social media management: 2 years (Required)

Work Location: In person

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