Social Media Executive/ PPC Specialist

About Company:

Calibray is a full-service eCommerce and consulting firm focusing on marketplace eCommerce business development, creative development, and all-around online brand development. We ensure solid online business foundations and plan to develop brands at each stage; we are firm believers in quality product selling and affiliate ourselves with companies that share the same philosophy serving the private, public, and social sectors with our eCommerce skills to bring the change needed to achieve success!" We Work, You Earn" is our motto, and we live up to it by developing ground breaking product business development services. Our passion for eCommerce unites us and drives us to build a remarkable brand success story! We think that businesses can thrive and expand with a conscience. That is why we have created an ecosystem that combines services, software, education, and community to help businesses get better every day. Calibray was founded in 2017 with the sole purpose of providing quality with comprehensive eCommerce services. The founder was an active management part of a few rapidly growing eCommerce brands. At Calibray, we aim to create a smooth path for brands who want to develop their online business, and we work every day to make an impact that matters. We offer a dynamic culture of inclusion, collaboration, and high performance. In addition, we mix worldwide expertise with local knowledge to assist you in making your lofty aspirations a reality.

Job Title: Social Media & PPC Specialist (Only for Local Candidates from Vadodara) Job Type: Full Time

Roles & Responsibilities: We are seeking a highly motivated PPC Specialist / Social Media Executive with a strong understanding of paid advertising on Google Ads and Meta (Facebook & Instagram).

• Social Media Management
• Develop and execute social media strategies to increase engagement, followers, and brand visibility.
• Content Creation: Create engaging content for posts, images, videos, and stories to maintain consistent brand messaging.
• Blog Writing: Write informative and engaging blog posts to drive website traffic and enhance SEO efforts.
• Manage and schedule posts and reels via Meta (Facebook & Instagram) to ensure consistent content flow.
• Monitor, engage, and respond to audience interactions to build relationships and strengthen brand presence.
• Stay current with social media trends, platform updates, and best practices.
• PPC Campaign Management:
• Plan, create, and execute PPC campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct keyword research, create compelling ad copy, and optimize campaigns for maximum performance.
• Monitor daily performance, adjust bids, budgets, and targeting to meet KPIs like cost-per-click (CPC) and return on ad spend (ROAS).
• A/B test ads and landing pages to improve results.

Desired Profile:

• Excellent communication, Excel and Microsoft office skills is necessary.
• Ability to manage tasks simultaneously and efficient co-ordination.
• Collaborate with the marketing team to align PPC and social media campaigns with broader marketing strategies and goals.
• Stay up-to-date with the latest trends and best practices in PPC advertising and social media marketing.
• Provide input and recommendations for new opportunities in PPC and social media advertising strategies.
• Analyse competitors' campaigns and adjust strategies to stay competitive.
• Manage campaign budgets to ensure ads run within allocated budgets while optimizing performance.
• Recommend budget adjustments based on campaign performance and ongoing analysis.
• Proficiency in using Google Ads, Meta Ads Manager, Google Analytics, and other analytics tools.

Preferred Qualification:

Graduation in any relevant field. Experienced in Digital Marketing will be a plus.

Role: Digital Markeing Executive

Industry Type: Social Media

Department: Customer Success, Service & Operations

Role Category: Digital Marketing Executive

Company Address: 3rd Floor, Olive Complex, Old Padra Rd, opp. ABS Towers, Haribhakti Extension, Paris Nagar, Haripura, Vadodara, Gujarat 390007

Email: hr@calibray.in

Contact No: 6352161376

Job Type: Full-time

Pay: ₹12,000.00 - ₹17,000.00 per month

Schedule:

• Day shift

Work Location: In person